The fact that kids are bombarded with food advertisements every day hardly seems newsworthy. Nevertheless, ABC News recently ran a story about online food advertising and "advergames" that target children. The latter are online games designed to keep kids looking at advertising material for far longer than the timespan of a commercial. A study cited by ABC found that 85 percent of food brands that advertise to kids via television now have online advertising components. Cool-2B-Real (now Zip4Tweens, right) is a kid-oriented site from the National Cattleman's Beef Association. There you can play a game of hangman with answers like "Hamburgers" and "Steaks."Marketing food to kids online
The fact that kids are bombarded with food advertisements every day hardly seems newsworthy. Nevertheless, ABC News recently ran a story about online food advertising and "advergames" that target children. The latter are online games designed to keep kids looking at advertising material for far longer than the timespan of a commercial. A study cited by ABC found that 85 percent of food brands that advertise to kids via television now have online advertising components. Cool-2B-Real (now Zip4Tweens, right) is a kid-oriented site from the National Cattleman's Beef Association. There you can play a game of hangman with answers like "Hamburgers" and "Steaks."Comments [2]
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1According to a recent Consumer Preferences Index poll by Prospectiv, owner of Healthier.com, Eversave.com and TheKnowledgeShop.com, 77 percent of parents want marketing of children's food products directed at them, not their children, writes MediaBuyerPlanner. Some 82 percent of parents slso said they would like to use web-based resources to find children's food information. Of the parents polled, 93 percent admitted that marketing direct toward children affects their kids' food choices, and 30 percent objected to any food marketing tactics directed at their children.
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