Starbucks 'Trenta': How The New Size Compares To Your Stomach
Famous Death Row Last Meals
The fact that kids are bombarded with food advertisements every day hardly seems newsworthy. Nevertheless, ABC News recently ran a story about online food advertising and "advergames" that target children. The latter are online games designed to keep kids looking at advertising material for far longer than the timespan of a commercial. A study cited by ABC found that 85 percent of food brands that advertise to kids via television now have online advertising components. Cool-2B-Real (now Zip4Tweens, right) is a kid-oriented site from the National Cattleman's Beef Association. There you can play a game of hangman with answers like "Hamburgers" and "Steaks."
Marketing food to kids online
The fact that kids are bombarded with food advertisements every day hardly seems newsworthy. Nevertheless, ABC News recently ran a story about online food advertising and "advergames" that target children. The latter are online games designed to keep kids looking at advertising material for far longer than the timespan of a commercial. A study cited by ABC found that 85 percent of food brands that advertise to kids via television now have online advertising components. Cool-2B-Real (now Zip4Tweens, right) is a kid-oriented site from the National Cattleman's Beef Association. There you can play a game of hangman with answers like "Hamburgers" and "Steaks."
Filed Under: Business, Cooking With Kids
Related Videos
Chew on This
Royal Wedding Cake Details Revealed! - YumSugar
- Make Your Own Pop Tarts - CHOW
- Denny's Introduces a Maple Bacon Sundae - Eater
- Whole Foods Opening Bars in Stores - USA Today
- Rules Of Bar Etiquette -- For The Bartender - HuffPost Food
Sponsored Links
HuffPost AOL Social News Most Popular
-
Jane Seymour's Modest And Modern Style
Like32
-
Broke Stars: 11 Celebrities Who Went Bankrupt
Like
335
-
LOOK: Amazing Underwater Photos Of Dogs
Like
9K
-
Adele Five-Year Break? Singer Plans to Focus on Relationship, Write 'Happy Record'
Like
2K
-
Social Security Is Failing Even Faster Than We Thought
Like
2K
-
PHOTOS: How You Can Get The 'Miracle' Dress
Like
126
-
Man Says Starbucks Discriminated Against Him Because He Has Half An Arm
Like
83
-
Chris Brown, Grammys 2012: Embattled Singer Slams Critics
Like
70
-
Janice Dickinson's Outrageous Style
Like
21
-
Ford's clever Sports Illustrated Swimsuit ad features phantom model
Like
176
-
3 Economic Misconceptions That Need to Die
Like
1K
-
Photos Of Dead Lacrosse Player's Injured Body Shown To Jury
Like
126
-
Trace Adkins Reunites With College Crush, 30 Years Later
Like
165
-
Van Gogh's Starry Night modded into beautiful interactive light and sound show (video)
Like
5K
-
PHOTOS: Model Falls At Dennis Basso Show
Like
109
-
'Hooker Teacher' Forced To Resign, Now Can't Find Work
Like
58
-
Lauren Scruggs Goes On Ski Vacation
Like
47
-
WATCH AND LAUGH: Cops In 2-Hour Standoff With Empty Car
Like
3K
-
New Clues, Details Emerge In Powell Case
Like
109
-
Woman's Dead Fiance Is Behind Her Disappearance: Cops
Like
36
-
Stephen Wiltshire Draws Cities From Memory
Like
2K
-
PHOTOS: Remembering The People's Ballerina
Like
588
-
We Meant There WERE Nukes In The Fire
Like
887
Jane Seymour's Modest And Modern Style
Broke Stars: 11 Celebrities Who Went Bankrupt
LOOK: Amazing Underwater Photos Of Dogs
Adele Five-Year Break? Singer Plans to Focus on Relationship, Write 'Happy Record'
Social Security Is Failing Even Faster Than We Thought
PHOTOS: How You Can Get The 'Miracle' Dress
Man Says Starbucks Discriminated Against Him Because He Has Half An Arm
Chris Brown, Grammys 2012: Embattled Singer Slams Critics
Janice Dickinson's Outrageous Style
Ford's clever Sports Illustrated Swimsuit ad features phantom model
3 Economic Misconceptions That Need to Die
Photos Of Dead Lacrosse Player's Injured Body Shown To Jury
Trace Adkins Reunites With College Crush, 30 Years Later
Van Gogh's Starry Night modded into beautiful interactive light and sound show (video)
PHOTOS: Model Falls At Dennis Basso Show
'Hooker Teacher' Forced To Resign, Now Can't Find Work
WATCH AND LAUGH: Cops In 2-Hour Standoff With Empty Car
New Clues, Details Emerge In Powell Case
Woman's Dead Fiance Is Behind Her Disappearance: Cops
Stephen Wiltshire Draws Cities From Memory
PHOTOS: Remembering The People's Ballerina
We Meant There WERE Nukes In The Fire
Most Popular Stories
Slashfood Videos
How to Throw a Dim Sum Party
7-20-2006 @10:17AM Tom Roull said... According to a recent Consumer Preferences Index poll by Prospectiv, owner of Healthier.com, Eversave.com and TheKnowledgeShop.com, 77 percent of parents want marketing of children's food products directed at them, not their children, writes MediaBuyerPlanner. Some 82 percent of parents slso said they would like to use web-based resources to find children's food information. Of the parents polled, 93 percent admitted that marketing direct toward children affects their kids' food choices, and 30 percent objected to any food marketing tactics directed at their children.
Reply
7-20-2006 @10:45AM Bonnie said... I wonder how much traffic a website like Zip4Tweens gets on a daily basis, and of that, how many return to the website on a regular basis...
Reply