Carl's Jr. and Hardee's want "Burger Slayers"

by Nick Vagnoni, Posted Jul 20th 2006 @ 8:03PM

Up until a few minutes ago, I had no idea what it meant to slay a burger. Now that I've visited the Carl's Jr. and Hardee's websites, I'm wiser in that respect. I think. The sister chains have challenged customers to take photos of themselves slaying their burgers. What does a burger slayer do, exactly? According to Carl's Jr.: "They attack and destroy it. They conquer it and leave no remains." Entries are voted on by site visitors and the entry voted the best burger slayer wins a month of free burgers. As you might expect of anything with the word "slayer," the sites definitely have a certain head-banger feel to them. The campaign is the work of a Los Angeles-based agency called Spacedog, according to Restaurant News Resource. Somehow, the idea of going into a Carl's Jr. or Hardee's and rubbing elbows with anyone hell-bent on killing their lunch makes the drive-through look mighty appealing. I honestly can't do the sites justice. You'll have to see for yourselves.

Filed Under: Business, Chefs & Restaurants, Restaurants
Tags: advertising, burger, campaign, carl's jr., Carl'sJr., hardee's, slayer