CBS just announced that the network's new advertising strategy will be egg-centric. And by this, I mean that they are going to have their slogans and logos printed onto 35 million eggs. The campaign will begin this September. The slogans will be printed onto the eggs by a company called EggFusion, which currently specializes in marking eggs for freshness and origin, but has more recently been promoting eggs as a great marketing tool.
The real problem with this campaign is the puns that will be coming our way. The egg-cellent marketing people have come up with the following slogans for the eggs:
CBS Mondays: Leave the Yolks to Us
CSI: Crack the Case on CBS
The Amazing Race: Scramble to Win on CBS
How I Met Your Mother: Find Your Chick on CBS
No word on how long the eggstremely eggscruciating ads will be out there, but no doubt any increase in sales will only egg them on. Might want to consider heading to the farmers' market for your supply instead.
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