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CBS just announced that the network's new advertising strategy will be egg-centric. And by this, I mean that they are going to have their slogans and logos printed onto 35 million eggs. The campaign will begin this September. The slogans will be printed onto the eggs by a company called EggFusion, which currently specializes in marking eggs for freshness and origin, but has more recently been promoting eggs as a great marketing tool.
The real problem with this campaign is the puns that will be coming our way. The egg-cellent marketing people have come up with the following slogans for the eggs:
CBS Mondays: Leave the Yolks to Us
CSI: Crack the Case on CBS
The Amazing Race: Scramble to Win on CBS
How I Met Your Mother: Find Your Chick on CBS
No word on how long the eggstremely eggscruciating ads will be out there, but no doubt any increase in sales will only egg them on. Might want to consider heading to the farmers' market for your supply instead.
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7-17-2006 @5:13PM rainey said... As I have already mentioned on a news blog, these might be just the thing to lob at the screens that play advertising before movies.
I expect CBS is *giving* these things away, no? Because I can't imagine who they expect to pay for advertising. @@
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7-17-2006 @5:45PM Finished.Law.School said... The eggs should be cheaper if they come with advertising like this.
In a few years we will likely discover that the dyes used are causing us cancer...
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7-17-2006 @6:49PM Dr. Electro said... Nicole, don't "egg" them on, okay? :D
I don't have any intention of buying their eggs but if I see any in the stores I will probably have a private chuckle ove them. Then I'll buy my brown jumbos and leave.
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