Remember when Kentucky Fried Chicken officially changed its name to KFC, in an effort to make an older brand seem hipper and to eliminate the word "fried" from its name? Well, the company is looking to change its image a little more. The iconic Colonel Sanders is getting a makeover. KFC has trademarked a new rendition of the Colonel. He is a bit less detailed than previous incarnations, with fewer lines in his hair and skin, as well as getting outfitted with a bright red apron.
I like the look, which is the bottom right in the image here, well enough, but prefer the older versions simply because the Colonel looked more like a real character, a version of the real life man he was based on, and less like a fictional fast-food employee, which is the sense that the new image seems to give. It's not a major change, but it's a noticeable one.
Do you prefer the older look or the newer one? You can vote for your favorite version of the Colonel here.
[via Fast Food News]
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Reader Comments (Page 1 of 1)
7-15-2006 @ 9:32AM
Xenon said...
It looks like KFC going change it's style only by titles. Nothing changes inside
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7-15-2006 @ 11:19AM
AL said...
I had always heard that they changed the name to KFC, in order to basically do what the wanted with the business.Therefore Pepsico (the owners) could get away with changing how the chicken is cooked, and serve that gressy mess that is nothing close to what I ate as a child. The new colonel looks okay though.
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7-15-2006 @ 3:35PM
Franz Hemingbeck said...
They need to change their shite chicken recipe too. It bloody sucks worse than a fried lorry tyre.
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7-17-2006 @ 8:30AM
ben said...
Doesn't look enough like Alton Brown - who does the best Kernel impersonation out there.
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7-17-2006 @ 1:10PM
Jacob Pulliam said...
I'm personally rather fond of the Japanese colonel myself. Very creepy and very slightly Japanese. http://boilermakerlife.com/journals/nfpicturepro/displayimage.php?album=4&pos=8
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7-18-2006 @ 3:27PM
Jim said...
"I had always heard that they changed the name to KFC, in order to basically do what the wanted with the business.Therefore Pepsico (the owners) could get away with changing how the chicken is cooked, and serve that gressy mess that is nothing close to what I ate as a child."
Huh? That doesn't even make any sense. Pepsi doesn't own KFC, and even if they kept the original "Kentucky Fried Chicken" name... what does that have to do with the way they cook their food? Would the US government send teams of trained ninja monkeys to KFC headquarters and force them to change their name to Kentucky Baked Chicken?
Good God, please will believe anything.
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7-19-2006 @ 2:38AM
Marc said...
The radio show This American Life (http://thislife.org) had a fascinating and fun show about the REAL Colonel Sanders in 1999 (part of "Poultry Slam 99"). You can listen to a stream of the program at the TAL web site. Either try this link ( http://207.70.82.73/pages/descriptions/99/145.html ) or search the site for "Sanders". The two segments that precede the Sanders segment are also wonderful.
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