Ice Rocks is a product line from Canada that is one of the unnecessary products, not to mention one of the most blatant examples of overpackaging, ever. The company sells molds that are filled with water and sealed, ready to be frozen upon purchase or delivery. In other words, they are individually prepacked ice cubes.
What is the point of this? To have "fresh" ice? I have no idea how much these cost, but rest assured that it isn't worth it. If the tap water is too unpalatable to drink in your neck of the woods, buy bottled or, better yet, distilled water and use it to make ice cubes. It will save both time and money.
The company is also working on a product called "Ice Kids," which "[explores] the possibility of putting secured ice cubes, made specifically for children, on the market."

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7-14-2006 @11:07AM Lotta said... I am so confused by this product. I would assume that anyone with cash to waste on this would have a fridge with an icemaker in their home.
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7-14-2006 @11:45AM Kate said... Are they related in any way to the yahoo's who spent all those hours in the lab perfecting a round grain of salt? Put these people together and make them go pick up trash off the highways, which actually benefits society.
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7-14-2006 @11:45AM kenny said... I guess they would buy this product for the same reason they buy bottled water, even though they have a filtered water dispenser built into their fridge.
Plus it would be fresh ice, not ice that has been sitting in the tray.
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7-14-2006 @11:53AM B said... Well, it's pointless to drink bottled water that's kept cold with ice cubes made from tap water, but a much simpler solution would be to make ice with filtered or bottled water.
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7-14-2006 @12:05PM stu said...
Might these also be geared toward someone going away for a weekend, renting a beach house or going on a picnic, somewhere that you might not have fresh water or ice cube trays right at hand, but wanted to stir up some margaritas or bloodys?
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7-14-2006 @12:32PM K said... Overpackaged and overpriced they may be, but I have to say I love plastic ice cubes. Why? A good, cold drink stays good if it doesn't get watered down by melting ice, regardless of whether said ice is bottled, distilled, tap, or anything else. :)
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7-14-2006 @12:33PM arun said... Uh, hoax? maybe?
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7-14-2006 @12:35PM Myron said... Silly, but no more silly than drinking bottled water at home.
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7-14-2006 @12:35PM Morry Markovitz said... Obviously this product idea is pretty un-cool.
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7-14-2006 @12:42PM floretbroccoli said... I wouldn't buy them, but --
I have a tiny freezer and often take out the ice cube trays to make room for food. I could imagine that I could fit individual cubes here and there, even when I couldn't fit a tray in.
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7-14-2006 @2:12PM DAB said... These aren't new. I've seen similar products on TV shows. The point is to keep the ice from melting and diluting your drink, while keeping your drink cold at the same time.
And like Stu said, they're supposed to be good for traveling if you don't want to bring trays with you. I guess some people like that convenience.
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7-14-2006 @2:23PM Dmnkly said... DAB... you've got it all wrong :-)
It's not meant to stay in the plastic. You're meant to freeze them, open them, remove and use the cubes, and then throw out the plastic package for EACH INDIVIDUAL CUBE.
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7-14-2006 @3:49PM kyle said... by far theis is the dumbest thing that i have ever seen. What's next water sold by the ounce in little tiny bottles. this is stupid and i would by these things so that I could go to where they're made and make the inventor eat them.
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7-14-2006 @4:46PM Schroeder said... I could almost justify this if I am drinking a very expensive Scotch or such... Why ruin a great drink wiht bad tasting ice... but my icemaker runs thru a filter, so I personally need it...
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7-14-2006 @7:06PM druchyun said... American marketing is absolutely genius because they have taught us that anything but bottled water tastes bad. The truth is, aquafina, Dasani and all your generic drinking water brands are filtered tap water. I guess you're paying for the cool bottle, but why don't we just reuse it? They do that in 3rd world countries, but of course we can't do that, that would just be... too germy. Now we can enjoy our "clean" bottled (LA tap) water with our sterile prepackaged ice cubes which brings us one step closer to godliness. Yay, my life is now complete.
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7-15-2006 @8:22PM And0 said... "Water Bank of America"? Hoax...
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7-16-2006 @8:07AM Colin said... I vote for hoax, based on what it says on the Food Safety page of their website:
"The scotch is ok, but this ice cube could contain the hepatitis virus"
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7-26-2006 @5:25PM Baruch said... The reference to the scotch being OK, but the ice cube being tainted, is not necessarily frivolous. Many serious diseases are transmitted through water (and ice). Alcoholic drinks do *NOT* generally kill these germs. If the alcohol is dilute enough for you to drink it, then it isn't going to sterilize your drink. Even pure alcohol won't kill all disease germs.
It still might be a spoof...
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7-26-2006 @5:53PM RichZ said... Perhaps the next step in the evolution of this product is to eliminate the water and sell it as "freeze dried ice cubes" -- just add water and chill (a lot)!
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7-28-2006 @6:18PM ?????? said... Отожгли, кросавчеги!
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