A few years ago, Ben & Jerry's ice cream was sold to Unilever and the company dropped some of its social activist policies and programs. The spirit remained, but with the founders out of the game, very little non-ice cream action was undertaken. Recently, at the request of the company's new top executive, the "ageing hippie" founders have returned to work with the ice cream company and are leading a campaign that is spearheaded by their newest flavor, American Pie.
The ice cream is browns sugar and cinnamon flavored, witch chunks of apples and pie crust in it, capturing the spirit of an all-American dessert. On the carton, there are ways to get involved in the American Pie campaign, which is detailed at the Ben& Jerry's website. Their goal is to convince consumers to convince the government to change their spending priorities on issues such as education and insurance coverage.
The flavor sounds like it is one that will appeal to most ice cream (and pie) fans, but the question now is whether a love of ice cream will change anyone's political opinions - or if a difference in political opinion, or simply a desire not to have politics on ice cream packaging, will keep anyone from buying it.
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