General Mills has a brand new cereal out in stores now. It's got the now-familiar "whole grain" label on it, promising a healthy breakfast, but somehow Double Chocolate Cookie Crisp doesn't seem like it's going to stack up nutritionally to, say, a bowl of oatmeal. I had no idea that Cookie Crisp was still on the market (anyone remember the cop that used to be in the commercials?), let alone the fact that GM was working on new variations, including the double choc as well as peanut butter.
Surprisingly, Double Chocolate Cookie Crisp isn't too bad when you take a look at the label. Each serving as only 130 calories and 2.5 grams of fat, none of it saturated, and it's fortified with calcium, iron, folic acid, etc. And the taste? It's pretty much like chocolate chip cookies and milk. They might be a bit on the sweet side, but for a chocoholic needing a fix in the morning, you could do a lot worse.
If you're not interested in sugary treats in the morning, the cereal might be more satisfying as a snack in the afternoon. Each 3/4 cup serving is going to be slightly bigger than what you'd find in one of those 100 calorie packs of "cookies" and you'll get a lot more servings out of a $4 box.

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7-12-2006 @4:35PM Kate said... Reason No. 1,345,339,001 why our children are becoming obese. We simply don't need breakfast cereal shaped, flavored, and designed to mimic cookies. It teaches that every meal can be dessert and that the first meal of the day is okay for a treat. It's breakfast for crying out loud -- not a snack. Dice up some fruit and yogurt and you have a sweet and healthful meal. Make some pancakes (cheaper than cereal). Toast a muffin and add an egg to it. Anything but this. All the fortifying in the world doesn't take the place of parental common sense --and yet, if they were not buying it, the manufacturers wouldn't be making it.
Can't we just teach our kids to be happy with a bowl of oatmeal, a diced banana, and a glass of juice? Must everything be junk food related and treat oriented?
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7-12-2006 @9:25PM Brian said... 80s Cookie Crisp commericial:
http://www.x-entertainment.com/downloads/commercials/cookie.html
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7-13-2006 @4:52AM app said... I remember this cereal as a child...and how much I didn't like it because it was toothache sweet. Yes, it made my teeth hurt.
I can't believe any child would want to eat this and I can't believe any parent would even think of buying it.
Now about the idea of eating breakfast cereal as a snack treat, I have done that before...and my favorite was always Cracklin Oat Bran...it tastes just like little oatmeal cookies, not this fake cookie stuff you find in a box of Cookie Crisp.
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7-13-2006 @12:08PM beanspants1 said... I ate cookie crip as a kid, didn't think of it as a snack, and i'm not fat. stop blaming food, and start blaming lazy people who don't exercise.
i also ate oatmeal & juice every now and then again. but nobody i know would like the same food every morning. it's all about variety.
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