Product Placement in Films: Wine

by Andrew Barrow, Posted Jul 11th 2006 @ 12:57PM

Anyone spot a bottle of Turnbull Wine Cellars Cabernet Sauvignon in HBO's Six Feet Under? Or how about a Clos du Val Cabernet in the movie "The Terminal," in which Tom Hanks orders a bottle for a romantic dinner?

Me neither, not that I actually watched much SFU. Haven't seen the Hanks film either come to that. Still, wine product placement is becoming a booming industry with several companies specialising in getting wine in front of the camera. Unlike big names, Coca-Cola for example, which are instantly recognisable on the screen wine labels are not. Wineries of course do not have the big budgets to actually pay for their wines to be displayed instead they tend to support show biz events and celebrity parties.

Wine film Sideways of course had plenty of wine plugs but these were products and places were not pitched but were actually what the film makers enjoyed.

Source

Filed Under: Business, Drink Recipes
Tags: clos du val, ClosDuVal, food and drink, FoodAndDrink, product placement, ProductPlacement, sideways, turnbull cellars, TurnbullCellars, wine