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Cinematical has just reported that Burger King is planning to make a feature length feature film that will, of course, advertise the fast food restaurant.
Take a moment to let that sink in.
According to an article in Advertising Age Magazine, the company is in the process of developing a script for a situation comedy that takes place in an apartment above a Burger King. Working with the ad firm Crispin Porter & Bogusky, the movie "will be a cross between Napoleon Dynamite, Garden State, Raising Victor Vargas and What's Eating Gilbert Grape?, intentionally avoiding the kind of dumb comedy featured in another fast-food-advertisement of a movie, Harold & Kumar Go to White Castle. "
Huge mistake. Well, the movie at all is a huge mistake, but the reason that the White Castle flick was so surprisingly successful was because it was silly. It didn't take itself seriously. And, clearly, the Burger King people are dead serious about this.
Burger King isn't planning to have the King in the film, but with the crack team of ad wizards that work for BK, who knows what they'll end up churning out even without including him.
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7-11-2006 @11:33AM Vicki said... Nicole, I can't seem to go to any supermarket these days and find chicken breasts that are not injected with a 10-15% saline solution (without paying a bundle for organic). What is going on?? It's driving me nuts. My friends who I have vented about this to think I am nuts. I am sure there are others out there experiencing the same thing. Can you blog on this, PLEASE!
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7-11-2006 @12:09PM B said... It's a shoe-in to win the Oscar for best product placement.
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