
It's fun to check out Topher's Cereal Character Guide, which lists just about every cartoon cereal character you can imagine (and some you can't), but another fun part of the cereal box is the back. The back of the boxes have games, puzzles, promotions and other information. They change frequently, but there is a site that has a cereal box archive, with photos of both the fronts and the backs of hundreds of cereal boxes. Many of the boxes advertise free or discounted products that tie in to the cereal itself. Merchandise includes dartboards, gum and even door knockers - all of which can make us remember why we got up to eat cereal and watch cartoons on weekend mornings: free stuff.

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