The limited edition Kit Kats released in the UK resulted in consumer overstimulation and, in the US, too, consumers are seeing more and more limited editions on the shelves. Some of them seem to be only limited in their packaging, not the actual product.
Candybloggers Cybele, from CandyBlog, and Brian, from Candy Addict, were interviewed in a piece in the New York Times magazine that asked "what is the point of these releases?" The companies don't seem like they're asking consumers if they want to see them as part of the "regular" line-up, but there are so many limited edition candies on store shelves that they don't seem all that special anymore.
Personally, I don't mind seeing a new product every time I go into the store, but it can be annoying if a new favorite is never seen again after only a short run. There is no way for us, the consumers, to tell if this trend will continue or not - but do we want it to?
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