A new poll reveals that 80% of Americans say that they read nutritional labels when they purchase food, but half of those people buy the food no matter what the label says. So, why do they bother reading a label when it's not going to influence their decision to purchase? "I don't know, force of habit" was one woman's response.
This is surprising because, in the past, other studies have indicated that consumers change their buying habits when confronted with an unhealthy food label.
Of those who do check the labels, they look for things like calories and trans-fats, but not necessarily for overall nutrition. Other things that the survey found are the women are most likely to read a nutrition label, followed by men and then single men, and that women are more likely to place importance on what they read there.
It sounds as though people simply don't know what they're "supposed" to be reading, even though there is no right answer on the label. The information for all the food eaten during the day is what should be taken into account, not just for one product.
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