Muhammad Ali launches GOAT snacks

by Nicole Weston, Posted Jun 30th 2006 @ 9:04AM

Muhammad Ali is developing a line of GOAT snacks - that would be Greatest Of All Time brand, not "goat" the animal - that are reduced in fat and calories, aimed at combating youth obesity and encouraging healthy lifestyles. The now 64-year old ex-championship fighter's snacks will be found in convenience stores, providing an alternative to the high-fat snacks there. No snack will contain more than 150 calories and all will be fortified with vitamins and fiber. The products will carry sporty, fighter names like "Rumble," "Shuffle" and "Jabs" and come in flavors that include barbecued chicken, Buffalo wings, sweet corn and cole slaw, as well a sweet, fruit-based flavors. Portion sizes will be small, but they have been designed this way to fit into the current trend of "grazing" throughout the day. "The foods are intended to be eaten throughout the day, in seven 'rounds,'" said a spokesman.

Sure, it sounds like a marketing ploy, but if the snacks taste good and are healthier than regular potato chips, it doesn't really matter in the end. The snacks will launch on Ali's 65th birthday, January 17th, 2007.

Read on to see exactly how the snacks compare to potato chips: