Mojitos? Popular? Really?

by Nick Vagnoni, Posted Jun 27th 2006 @ 7:02PM

Today's Miami Herald features a story about what may soon be the peak of the mojito's popularity. The muddled mix of lime, mint, rum, sugar and soda was recently added to the menus at TGI Friday's and it'll soon show up in the new Miami Vice, the Herald reports. A huge marketing push from Bacardi is partially to thank. Sadly, another sign of the mojito's rise to stardom is the increase in pre-made mojito mixes. It seems to me that these sort of defeat the purpose of the drink, as the on-the-spot blending of its fresh ingredients are really what makes it so refreshing. Those of you already passing up mojitos for caipirinhas can give yourselves a pat on the back though, as the Herald reports that the similar Brazilian cocktail will be the next big thing. Somewhere, at a TGI Friday's, someone is probably ordering a mo-gee-to right now...

Filed Under: Business, Trends, Newspapers, Drink Recipes
Tags: america, bacardi, cocktail, cocktails, drink, herald, miami, miami vice, MiamiVice, mojito, muddle, popular, popularity, rum, tgi friday's, TgiFriday's

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Reader comments (Page 1 of 1)

6-27-2006 @8:21PM Dr. Electro said... It sounds like the mix my parents made when I was a kid. It tasted like frozen 7-Up but they said it packed a real wallop. One taste was enough for me. It was much too sweet for me.

Dr. "I like my rum black and straight" Electro
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6-27-2006 @11:08PM Teddy said... I have never had a mojito before. But a lot of people I know love em. Suppose I should give it a try. Sounds summer-y to me

Teddy
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