Denny's rolls out new ads

by Nick Vagnoni, Posted Jun 27th 2006 @ 4:05PM

For the first time in roughly two years, Denny's will start a new frenzy of television, radio, print and online ads that, according to Restaurant News Resource, are a bit of a departure from their previous style of advertising. The new ads will feature actors playing diners talking about what makes Denny's relevant or useful. In one ad, a man admits his preference to Denny's over his own wife, saying he may never go home again because Denny's gives him bacon and sausage. Another apparently features a young man talking about how he likes to hit up America's largest full-service restaurant chain after a night of clubbing. If anything, at least Denny's has come to terms with the fact that they're a late-night last resort. Anybody else miss Lenny's?

Filed Under: Business, Chefs & Restaurants, Restaurants
Tags: 24 hour, 24Hour, ad, ads, advertising, america, campaign, denny's, dennys, diners, new, relevant

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Reader comments (Page 1 of 1)

6-27-2006 @7:26PM Dr. Electro said... Yes, Nick, I do. I still call it Lenny's. I can't help myself. I like some of the newer offerings but the Lenny's commercials had a very distinct charm, especially for people like me who are prone to Spoonerisms and deliberate misnomers. I will always like to dine at Lenny's Denny's.

Dr. "Give me Lenny's!" Electro
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7-24-2009 @6:00PM DSJ said... When do these crazy law suits stop and personal judgement begin? If I had a choice between a dish with bacon, sausauge, ham . . . . and a sensible egg-white dish, I would choose the egg-white dish and a side of sausage. Personal choice is important. When will this guy start using it?
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