I don't even live in America but I found this article (in PDF format) by Ursula Gross fascinating and a great read. Apparently they have so many Safeway stores in Washington that each has been unofficially named by the cities inhabitants. So you have super-secret-safeway hidden behind a school and not-so-safeway in, what I can only guess, is a none-to neighbourly neighbourhood. I can see this habit of naming stores taking off in the UK as some towns are now so saturated with a certian supermarket chain that no other competitor actually remains in the town!
Found via Netscape Food Channel














