Kellogg moves into health foods

by Nicole Weston, Posted Jun 24th 2006 @ 11:02AM

Kellogg has had such success building its Special K brand and associating it with good health that they are expanding it. The new products, produced under the direction of the Health and Wellness division of the company, will be "health foods" and will be stocked in stores alongside sports drinks, protein and diet bars, not in the cereal/snack aisle with the company's other offerings. In the past, the company has been known for its low calorie/low fat products, and not necessarily for ones that offer a strong nutritional profile. Their new products, however, concentrate on packing a protein punch. The company is releasing meal bars, with 10g protein each, in peanut butter, double chocolate and strawberry flavors, as well as Special K20 Protein Water, with 5g protein per bottle.

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Filed Under: Business, Stores & Shopping, Light Food, New Products
Tags: cereal, diet, health, kellogg, light food, meal bars, nutrition, protein, snack bars, special k, stores-and-shopping, weight

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Reader comments (Page 1 of 1)

6-26-2006 @3:15PM Melissa said... That's fantastic! And a smart move on their part, they will be reaching a whole new type of buyer. Now it's not just for people who want to make low fat choices their new products will attract athletes, bodybuilders and regular gym users. Im looking forward to trying some of their new products.
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