Last year, a product called Flavor Spray was picked as one of the top five food innovations of the year by Time magazine. At the time, I didn't realize it was going to catch on in such a big way, but now other companies are introducing flavored spray-on products in an astounding variety of flavors. Besides the root beer or french fry sprays (yes, they're working on a french fry flavor at the moment) from Flavor Spray, there are butter sprays, salad dressing sprays, candy sprays and even pet food sprays. The company that makes the TooTarts Sour Blast candy spray is designing a candy spray, to be released next year, to help "trick" kids into eating their vegetables.
Some spray-able products seem useful, like the butter and salad sprays that would allow for even distribution of flavor over corn on the cob or a big plate of salad. But french fry flavor? Mochaccino flavor?
I can't see the trend for the more exotic and less practical flavors lasting for an extended period of time, unlike the dressings and sprays of olive or canola oil that can be used for cooking. But what do I know - I still uses spices to flavor my foods.
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