French Rabbit wines use ecologically sound packaging

by Sarah J. Gim, Posted Jun 22nd 2006 @ 12:31PM

french rabbit wine

French Rabbit wines are made by Boisset Winery from grapes sourced from sustainably farmed vineyards in the Languedoc Roussillon region in the south of France. They make Pinot Noir, Chardonnay, Cabernet Sauvignon, and Merlot. The wines were first launched in Canada in 2005 and did so well that the company sold half of their annual sales goal within two weeks.

Are the wines that good? Not necessarily. The beauty of French Rabbit is in the TetraPak packaging, which reduces environmental waste of bottled wines by 90% and reduces shipping costs. The TetraPak is also 1 liter, rather than the usual 750 mL of a wine bottle.

[via: DailyOlive]

Filed Under: Farming, On the Blogs, Drink Recipes, New Products
Tags: america, environment, europe, food and wine, france, french rabbit, north america, wine

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Reader comments (Page 1 of 1)

6-22-2006 @3:14PM tom said... I tried the merlot, and it was drinkable. It was a little thin .... didn't have alot of body to it.

That being said I would totally toss one in my backpack and take it on a bike ride where glass wouldn't be an option.
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6-22-2006 @4:29PM Allie said... Remember, studies have shown that wine taste tests are nearly worthless unless performed "blind". That is, compared side by side to other wines without the taster being able to see the vessel from which it came. Turns out that even highly trained professional tasters are prone to scoring a wine with a "pretty" bottle very high, and an "ugly" bottle very low - even if it's the exact same wine poured from the exact same bottle!
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6-23-2006 @8:40AM Reebomber said... Ecologically Sound??

Since when is a Tetra Pak more environment friendly than a bottle of glass? At most they both are recyclable, and glass doesnt need chemicals to recycle... Same cannot be said of the tetrapak.

Easier to carry, I'm sure. Safer too, but surely no more envirnomentally friendly.
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6-23-2006 @9:25AM tom said... I dunno...I don't have the statictics handy, but glass takes alot of energy to make. Likely more than paper/foil combo...although alluminum takes alot of energy to extract...but I wouldn't jump to teh conclusion that just becuase paper needs chemicals to recycle it isn't more environmentally friendly...I think its an open question.
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6-29-2006 @1:07AM David Bantey said... There are two aspects where Tetra Pak is more environmentally sound than glass bottles, besides the energy consumption comparison that Tom refers to:

it takes 20-35 trucks filled with empty glass bottles delivered to a winery to be filled vs 1 truck of Tetra Pak on giant rolls that are processed at the Tetra production filling plants.

it then takes a greater number of recycling trucks to load recycling bins full of glass as opposed to Tetra Pak which can be crushed and is exceptionally lighter to transport to the recycling plant.

The French Rabbit Godfather
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