Nestle buys Jenny Craig

by Sarah J. Gim, Posted Jun 19th 2006 @ 1:31PM

nestle ice cream products Giant food products company, Swiss-based Nestle, has just purchased Jenny Craig, the weight management company for about $600 million. The acquisition comes after another recent move by Nestle to demonstrate its commitment to nutrition or health. Or rather, translated to "profit" terms, to make money in the enormous diet and weight-loss industry. The largest market for weight-loss is the United States, where Jenny Craig has over 600 centers.

Chairman and CEO of Nestle says that the acquisition of Jenny Craig is an "important step in its transformation process into a nutrition, health and wellness company that sees weight management as a key competence. The rise of obesity and the resulting metabolic disorders, such as diabetes and cardiovascular disease, is a major public health concern." Currently, Nestle makes, among other things, ice cream and candy bars. Now they can make twice the money off you when you buy a KitKat bar, then have to go to Jenny Craig to work it off.

Filed Under: Business, Ingredients
Tags: america, candy, chocolate, diet, dieting, diets, europe, jenny craig, nestle, sugar, weight loss