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The proponents of drinking peanut milk, a small buy loyal bunch, credit it with everything from improving general health to curing baldness. Jack Chang, 58, came up with the drink as a way to enjoy his favorite food - peanuts - after his gum disease progressed to the point he was no longer able to chew solid foods at all. There is no proof that his peanut milk, which is non-dairy and made of made from peanuts, grains, herbs and spices, does any of the things he claims, though his customers swear by it. One, Donna Cooke, insists that it keeps her eyes "clear of infection." Others report "it strengthens patients with AIDS and cancer, reverses baldness, heals wounds faster, prevents colds, reduces symptoms of menopause and soothes psoriasis. It's also said to be a hangover cure. Some drink it at bedtime to help them sleep, others as an alternative to caffeine."
The drink now sells 240,000 bottles each year and will soon be on the shelves in Whole Foods markets. Health and nutrition experts are skeptical and believe that the "miracle" product, as it is termed by Chang, does nothing more than take advantage of a rising health anxiety of consumers, a modern snake oil.
Consider the following testimonial from one devout fan: "People don't know how aspirin works," said Reginald Legba, who credits the drink with helping to restore his hair. "I don't know how my car works, but when I get in and turn the key, I know it starts up every time. I also can't explain peanut milk. But every time you need it to work, it works."It isn't even worth commenting on Legba's testimonial about the "miracle" product (or his "miracle" car, for that matter), but it does illustrate a point about how easily people can buy into the hype over new heath products. So before you buy into the peanut-milk hype that is bound to arise from the marketing department of Whole Foods, keep in mind that Chang has no nutritional background and no one can confirm the benefits of the milk beyond their anecdotal evidence.
In short, peanut milk is not a miracle food. It "works" because people want to believe that it works. Drink it if you like it, but don't think it's a cure-all.
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6-14-2006 @7:22PM kim said... I've had peanut milk. I was hoping for better. I'm a fan of soy, almond, and rice milk, and I was thinking this would be similar. It just *felt* fattier on the tongue, and the smell of peanuts while drinking "milk" is just odd. I could only drink half the 8oz bottle
And I had no miracle side-effects...
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