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What could possibly be the world's most confusing naming system, the Wendy's "biggie" sizing, is coming to an end. The company, which is the 3rd largest burger chain in the US, decided that the names "small," "medium" and "large" are easier for customers to use, despite the fact that they have been imposing the "biggie" sizes for over a decade.
Unfortunately, the change might not be all that less confusing to customers. The old sizing system was small (16-oz.), medium (20-oz), Biggie (32-oz.) and Great Biggie (42-oz.). The new system is small (20-oz.), medium (32-oz) and large (42-oz.), with no extra large; each size is significantly larger than it was only 1 week ago, with the smallest size eliminated, not to mention that it is different (still larger) than other fast food restaurants.
Reuters mentions that this change to larger drink sizes comes after the company, in an attempt to promote their food as healthier, nearly eliminated trans fats from their foods. Calories must be "healthier," then, right?
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6-12-2006 @8:42AM Punisher2k said... Well you can't beat Wendy's for more healthy choices on sides. I see them leading the charge to make fast food healthier.
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6-12-2006 @12:00PM Nathan Ronchetti said... I think you can still get the 16 ounce soft drink as the "value-size". Last time I was there I think that's what the 99 cent drink is being sold as now since the small is 1.09 or something. Yeah...I eat at Wendy's a lot...I love their 99 cent menu and overall selection of everything else. McD's and Burger King just seem gross to me in comparison to Wendy's.
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