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Though Disney is ending their partnership with McDonalds and their toys will not be appearing in kids' meals, their brand will still reach its young, target audience. Disney has signed a deal with the supermarket chain Tesco to have Disney-branded fruit appear in all its stores in the UK and Europe. The goal of the campaign is, of course, marketing, though the companies say that encouraging healthy eating is important to them, too. Right now, Tesco is carrying satsuma oranges with special collectible stickers that feature characters like Winnie the Pooh. Apples and bananas will soon follow.
Disney isn't limiting this promotion to work with the British chain. It has branded baby tomatoes in France and mini bananas in Germany. There are plans to follow suit in the US over the next month or so, as well.
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6-12-2006 @1:01PM John Frost said... Disney did this a few years ago with Snow White branded apples as a tie in for some promotion at Disneyland. (Not sure if that is supposed to encourage you to eat apples or not, after all the wicked queen may have poisoned them.) Apparently it was quite successful.
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6-12-2006 @2:46PM Franz Hemingbeck said... Man I hate Disney. Their cradle to grave approach is really going too far with crap like this.
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