While browsing the list of Coldstone's latest summer flavors, all of which are targeted at kids, I had so wonder why it is that kids like blue ice cream because one of the new flavors is "Beary Beary Blue," described as cotton candy ice cream with gummi bears . Blue ice cream is not a new phenomenon, not by a long shot, but it's just a bit of a mystery why kids like the stuff. The real question is whether kids actually want blue ice cream, creating a demand for it, or if they eat it because it is what is marketed to them.
I tend to believe it is the latter and that kids, who are perfectly satisfied with regular ice creams at home, go crazy over wacky flavors and colors because it is labeled as a "kids" ice cream. As far as I can tell, this is the reason that I ate some of that stuff as a kid. I was drawn in by the promise of gummi bears and bits of bubble gum and, though I hated the way that they turned rock hard and inedible in the ice cream, I often ordered them anyway.
I'd rather see kids' ice creams that come in less electric colors and with additions that kids want to eat, not just with ones that they want to order. I suspect that there are a few kids who would disagree with me over the blue ice cream part, but even they might change their minds when they get down to those rock hard gummi bears.