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While browsing the list of Coldstone's latest summer flavors, all of which are targeted at kids, I had so wonder why it is that kids like blue ice cream because one of the new flavors is "Beary Beary Blue," described as cotton candy ice cream with gummi bears . Blue ice cream is not a new phenomenon, not by a long shot, but it's just a bit of a mystery why kids like the stuff. The real question is whether kids actually want blue ice cream, creating a demand for it, or if they eat it because it is what is marketed to them.
I tend to believe it is the latter and that kids, who are perfectly satisfied with regular ice creams at home, go crazy over wacky flavors and colors because it is labeled as a "kids" ice cream. As far as I can tell, this is the reason that I ate some of that stuff as a kid. I was drawn in by the promise of gummi bears and bits of bubble gum and, though I hated the way that they turned rock hard and inedible in the ice cream, I often ordered them anyway.
I'd rather see kids' ice creams that come in less electric colors and with additions that kids want to eat, not just with ones that they want to order. I suspect that there are a few kids who would disagree with me over the blue ice cream part, but even they might change their minds when they get down to those rock hard gummi bears.
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6-09-2006 @1:18PM Stefanie Noble said... I don't know... I used to order dark chocolate ice cream with gummi bears, enjoying the hard, (faux)fruity contrast to the soft, rich ice cream. I think it works best for mini gummi bears though, so you aren't dealing with quite as much to bite through. Now I'm kind of craving this...
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6-09-2006 @2:17PM Kristina said... Actually, I fondly remember the bubble gum ice cream from Baskin Robbins, as a kid. I liked the pinkness, the flavor, and yes, even the rock hard gum bits that didn't really chew well. It was novel and silly and we were allowed to be goofy with it. Of course, as a future foodie, I always had to top it with a scoop of Frozen Daquiri Ice flavor. I was in love with that, too. Quite the combo, gum and rum.
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6-09-2006 @2:56PM Nell said... What's it going to hurt if its only occasional?, this eating of lurid colored food.
I'm in my forties and "Blue Moon" is STILL one of my favorites.
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6-09-2006 @3:15PM shell minturn said... what they DONT mention is the after effects! my grandsons are addicted to the stuff, and before they were potty trained, blue led to some VERY interesting diaper changes! (UM, Mom, what did you fed the boys? its been VERY GREEN around here today?)
needless to say, this gramma has been careful to let mom know what she gives her kiddos- to avoid another "green attack"! RTOFL
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6-09-2006 @4:11PM peggy said... i too love baskin robins pink bubblegum icecream (there is a brand new quart in my freezer) it's the best. and as for blue food, i'm a sucker. maybe because there is no "real" blue food. i saw an episode of the frugal gourmet on the subject once. of all the food he turned blue, the only ones i was not keen to try were the blue milk and mashed potatoes.
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6-09-2006 @4:45PM Shannon said... I remember "Blue Moon" ice cream. I loved it because it tasted good and because it was blue. It was special. You couldn't find it in the grocery store. Only at a special ice cream counter. It was different.
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6-09-2006 @5:07PM Helen said... I love Blue Moon ice cream! The blue is just so much fun! I loved getting that as a child and so far I've only been able to find it on vacation in Michigan's UP. I'm heading to my closest Coldstone to try out this cotton candy flavor. Maybe it'll be similar.
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6-09-2006 @7:47PM tom said... oh this is the best combo.....I love letting the gummi bears warm up in my mouth while the cotton candy flavor melts across my tounge....might have to make an outing to maggie moos tonight!!!
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