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At Luxist, Deidre mentioned that there is a vodka with a purpose beyond mere intoxication. Snow Leopard Vodka is an ultra-premium Polish vodka made with spelt grain that promises to be the "best vodka on the market," with a round, smooth taste. It is being sold to benefit the Snow Leopard Trust, a nonprofit dedicated to the protection of the endangered felines. A full 15% of the profits will be donated to the trust and the company hopes to be able to donate more than £543,000 ($1 million) each year. The vodka will be available at Harvey Nichols wine shops in the UK this month, where it will sell for £36. There will also be at least eight upscale restaurants and nightclubs that will be selling the vodka and specialty cocktails that feature it, so customers can drink with a conscience.
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6-09-2006 @5:36PM Andrew said... Is it just me or is 15% a bit... weak?
"It is being sold to benefit the Snow Leopard Trust, a nonprofit dedicated to the protection of the endangered felines."
Actually, it's being sold to benefit the company that's selling it, and they're then giving a small cut to the feel-good charity in the name of marketing and promotion.
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6-22-2006 @4:52AM Chris Morris said... Obviously so but 15% of profits is no mean benefit
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8-11-2006 @5:44AM shi said... No nice idea.
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