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Have you ever looked at a product and thought I could come up with that! or this would be so much better if they had just added (blank)? Now is your chance to have your idea made into a blockbuster. Kraft announced in last week's Wall Street Journal that they are accepting ideas from real people about what products they want to see on the shelves. Generally, product ideas come via market researchers or trend-watching firms, then are made into reality by food scientists (link to bread article) before being taste tested by groups of consumers. In this new campaign, the product starts and ends with consumers.
In all honesty, it sounds like they must be having some creative problems with their product development team, especially because they are particularly interested in ideas that haven been patented and "can be brought to market quickly." Nevertheless, this sounds like a great opportunity for anyone with an innovative idea to get their product across to one of the largest food companies in the world - without the usual hassle and red tape that go along with regular submissions.
There is a set of rules to help protect the company and the rights of the person submitting the idea for new products, packaging, or business processes/systems (all of which are being accepted), so be sure to check them out first.
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