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Since the introduction of decaffeinated coffee more than twenty years ago, there has not been any major category innovations in coffee until now. Folgers has introduced a Simply Smooth™, coffee that is easier on the stomach. The selection of coffee beans and the roasting process limits the formation of phenols, which have been associated with stomach discomfort.
About 35-40 million people have cut back on their coffee consumption because of stomach discomfort. With the new Folgers Simply Smooth, people can enjoy a medium-roast and decaffeinated varieties.
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5-28-2006 @6:47AM Barbara Plummer said... I have always enjoyed Folger's coffee, but have noticed a little stomach upset and have had to cut back on my morning coffee. Now I can enjoy my coffee without the upset. I love it, to day the least. I am sure the other coffee's will follow suit, but Folger's will always be my choice. Thank you Folger's.
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5-28-2006 @7:33AM butch said... its about time
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5-28-2006 @2:38PM George said... With so many bean sources, methods of roasting, and methods of brewing, I'm assuming some coffees are "better" or "worse" when it comes to stomach upset. So, are there coffees out there are already low-upset (and perhaps taste better than Folgers, and/or are fair trade)?
I do wonder how many coffees are already "smooth" given their current methods of production, without necessarily being advertised as such.
Kind of like the "Cholesterol Free!" labels that creeped up about when the low-cholesterol craze began, on items that were 100% veggie (and thus wouldn't have any cholesterol to begin with).
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6-12-2006 @4:02PM Catherine said... Genetically modified "naturally decaffeinated" coffee beans are worth researching. Most all genetically modified foods aren't a good idea to eat until their harmlessness in all aspects is decisively concluded.
Why should Folgers get a pat on the back for exploiting health problems? Let it sink in for a few minutes, how nature typically builds in protection from things that might harm us.
WhAT IF suppressing the cause of stomach upset by genetically modifiying coffee beans, allows a problem to slip under radar detection that would be an upset stomach. I wonder what drug might be waiting for potential victims, and who might potential investors be for a drug that may treat preventable symptoms had such a victim listened to their body and simply addressed dietary needs appropriately.
Why anyone would choose a genetically modified food over listening to their body?
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