In the world of food advertising, it sometimes seems like the ads go from bad to worse, though there will be the occasional good one thrown in to keep the audience - that would be us - on our toes. I heard about this billboard at AdJab and when I first saw it, I had to do a double take: it is a giant, fake Cadbury bar being ripped apart by fake people. The giant-sized candy may be fake, but it looks absolutely delicious and the enthusiasm of the little, artificial people is quite funny. The ad is definitely more compelling than a simply picture of the chocolate bar would be. The billboard is in Canada, but if I have to look at billboards while I'm driving, I don't think that I'd mind seeing one of these once in a while.
5-26-2006 @10:44AM Joe said... Now if they only made that advertisement a white chocolate candy bar I'd be very hungry right now.
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5-26-2006 @11:52AM Angela Pitt said... I might be desperate enough to climb the thing myself to sink my teeth in all that chocolate luciousness. I
guess I'll go buy bar now. See, how said advertising
doesn't work.
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