In the world of food advertising, it sometimes seems like the ads go from bad to worse, though there will be the occasional good one thrown in to keep the audience - that would be us - on our toes. I heard about this billboard at AdJab and when I first saw it, I had to do a double take: it is a giant, fake Cadbury bar being ripped apart by fake people. The giant-sized candy may be fake, but it looks absolutely delicious and the enthusiasm of the little, artificial people is quite funny. The ad is definitely more compelling than a simply picture of the chocolate bar would be. The billboard is in Canada, but if I have to look at billboards while I'm driving, I don't think that I'd mind seeing one of these once in a while.
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