We all know that drinking and driving don't mix. However, in certain circumstances, drinking and tourism make for pretty great bedfellows. The next time you're in Amsterdam, make sure that you check out the old Heineken brewery – known grandiosely as "The Heineken Experience". The theme park/brewery tour/marketing junket is the pleasant antidote to the hustle and bustle of the famous Dutch city.
During the hour-long tour, you'll learn the history of the Dutch beer company over the last century as told through the very memorabilia that has propelled the business from a small-time family operation to one of Northern Europe's best known (and loved!) beer makers. Like any good theme park, there's something for everyone at The Heineken Experience – video games, computer simulations, and my personal favorite – the beer hall, which pours fresh from the tap brew.
As a note of personal endorsement, I've always believed that beer in green bottles just tastes better – or as they would say in the Netherlands – het bier in groene flessen proeft beter!
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