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We all know that drinking and driving don't mix. However, in certain circumstances, drinking and tourism make for pretty great bedfellows. The next time you're in Amsterdam, make sure that you check out the old Heineken brewery – known grandiosely as "The Heineken Experience". The theme park/brewery tour/marketing junket is the pleasant antidote to the hustle and bustle of the famous Dutch city.
During the hour-long tour, you'll learn the history of the Dutch beer company over the last century as told through the very memorabilia that has propelled the business from a small-time family operation to one of Northern Europe's best known (and loved!) beer makers. Like any good theme park, there's something for everyone at The Heineken Experience – video games, computer simulations, and my personal favorite – the beer hall, which pours fresh from the tap brew.
As a note of personal endorsement, I've always believed that beer in green bottles just tastes better – or as they would say in the Netherlands – het bier in groene flessen proeft beter!
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5-22-2006 @6:49PM Hugo said... As an inhabitant of Amsterdam myself, I can say Babelfish isn't quite right. I'd suggest: "Bier smaakt beter uit een groene fles."
Aaaand... i don't really like Heineken, though i'll spare you from the names some Dutchmen use to call it. But... yeah.
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5-22-2006 @9:34PM Al said... Ahh.. Hugo, did you mean Hennipiss.Or other derogatory terms.That "taste" is called skunk.It comes fro the beer being in glass bottles,which do not offer much protection from light.Therefore the beer reacts with the UV rays and produces the ugly smelly taste and smell.Anyway to each there own.Give me Guiness(Extra Stout),or give me death.
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5-23-2006 @3:08AM James said... Give me Bass in a glass.
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5-23-2006 @3:50AM Alex said... I've just spent the weekend in Prague ... Budweiser Dark ... mmm ...!
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5-23-2006 @8:13AM dhs said... Avoid the green bottles! Beer should be packaged in brown bottles or cans. Green & white bottles allow UV light to interact with some of the compounds found in hops, giving the beer a skunky taste. I can't stand Heineken in the US... in Amsterdam its a totally different beer. The same goes for Pilsener Urquel. Unless I can find either of these packaged in cardboard 12-packs which don't allow light in, I won't buy them.
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5-23-2006 @8:18AM dhs said... Of course, kegs are just fine as well... but until I install a keggerator at home I'm stuck with bottles.
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5-23-2006 @9:56AM tokke said... Heineken is the proof that you can market any product even if it is a bad one. If you are in Amsterdam and want to visit beer related things come to Belgium (South to The Netherlands). We have in virtually in each small village a brewery you can visit. Belgium is thé beer country, but we keep the beer for ourself ;-) (... actually kept, because Inbev is doing serious damage to our beer reputation ...)
Schol!
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5-23-2006 @11:13AM Anne Metz said... True, true. Belgium does make some pretty exceptional beer. My favorite is Duvel, with Stella Artois at a close second.
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5-23-2006 @11:29AM scott said... If you're in Amsterdam and want to see real beer made, you can go to Brouwerij 't IJ which is located in one of the only windmills in the city and has a cozy pub open in the late afternoon, http://www.brouwerijhetij.nl.
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