In light of Andrew's recent post about Lady McCartney's White Lies campaign, I thought it high time to point out another eye-popping project: Vegan Action's McVegan campaign.
That's right, Reggie McVeggie -- the vegan alternative to Ronald McDonald -- shows up in greasepaint and smilingly recites the McVegan slogan "billions and billions saved" as onlookers get free vegan eats.
The idea behind this project is to present the public -- vegan believers and non-believers alike --an example of how commerce can be environment-friendly, animal-friendly, and consumer-friendly.
It's even possible, through the site, to bring a McVegan event to a festival in your town.
I'm not sure how a McVegan tent would play out here at Charlottesville's Dogwood Festival, but seeing how the local Shriners react would be well worth it ...

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5-19-2006 @4:23PM Alice said... I'm probably a typical meateater. I just have hard time understanding veganism/vegetarianism. More than anything, I hate the self-righteousness that seems to come with them.
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5-19-2006 @4:24PM Adam said... "an example of how commerce can be environment-friendly, animal-friendly, and consumer-friendly. "
Yet still highly annoying and invasive
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5-19-2006 @5:01PM Cindy said... I live in a small area and I am sure how well this would go over, though maybe in the college town down the way. I think it would a great way to expose people to an alternative way of eating and let them know that eating vegan is not eating bad. What a lot of fun this would be.
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5-19-2006 @5:52PM Jens said... Very interesting post.
I am a vegetarian myself and I am from Norway. Here in Norway there are hardly any alternative food, itīs only meat in every store/restaurant. You would have to look hard to find what you are looking for, the best way is to eat home or order a vegetarian pizza.
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5-19-2006 @10:59PM Sir Not Appearing in this Blog said... See, the thing is I don't have a problem with vegetarian dishes. I LOVE veggies. What I DO have a problem with is smug vegans and vegetarians trying to tell me how *I* should live and what *I* should believe. I bet if I tried to tell you about Jesus you'd scream at me and tell me not to cram my morality down your throat. Well, how's about returning the favour?
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5-20-2006 @7:27AM Taco John said...
I would consider myself firmly omniverous. But my favorite restraunt happens to be vegan. when I tell my steak loving friends about this place they look at me as though I have leprosy. I don't quite understand it. Vegan food can be far better than the carnal alternative. but I think that in many places in the united states meat is a way of life. to have a meatless meal is heresay.
I think the General public also doesn't like the way your average Vegan portrays themselves. Usually Very self righteously. People dont want to hear that eating meat is wrong. Also you cannot prove that the human body evolved to only eat meat or only vegatables.
hmm. . . We, As humans are at the top of the food chain. and as such we have the choice to be predators or not. It is not evil to act in accordance with your nature.
So why not eat what is right for you. Be it Vegan or not.
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