Whenever I visit my boyfriend's parents in South Carolina, I 'm amazed by Southerners' allegiance to the Memphis-based grocery store, Piggly Wiggly. Known simply as "The Pig" by all (as in "We're out of milk and onions. Looks like I need to go to the Pig!"), Piggly Wiggly's status in the South cannot be overstated. I mean, when you see adults wearing a tee-shirt that reads "I'm Big on the Pig," you know that it's more than just low prices and convenient parking that's bringing them in.
Leave it to the New York Times Magazine's food writers Matt and Ted Lee to bring us Piggly Wiggly -- no matter where we live -- via Boiled Peanuts, their Southern food products site.
- Magnets are 5 for $7.25.
- "I'm Big on the Pig" t-shirts are $19.50.
- "I'm Big on the Pig" bumper stickers are $2.
Free Memphis street cred with every purchase!
5-16-2006 @4:37PM barrett said... I don't remember where I saw it, but one of the "funny ads" sites had a real ad that ran in a newspaper in Pig territory.
Below a picture of their porcine mascot, was this line:
"Happy Hannukkah from Piggly Wiggly!"
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5-16-2006 @4:40PM Anne Metz said... HA! That's funny. Wonder what the kosher section at
Piggly Wiggly looks like?
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5-17-2006 @12:08AM Joe said... There are a lot of Piggly Wigglys in Wisconsin, and I am always dismayed by their completely middle-of-the-road food selection. "Ethnic" means Ortega taco shells at the Pig.
I love their branding, too, but their shelves need work.
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7-18-2006 @12:31PM Shawn said... Only in the South would a store named Piggly Wiggly be successful. They even have t-shirts with Mr. Pig on it.
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