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Turning China into a nation of coffee drinkers

It looks like coffee drinking is officially a fad - in China. What makes it a fad? It's a fad because people who don't like it are continuing to order it - since it's hip to be seen drinking it. The manager of a popular cafe, Ms. Linda Liu "observed that most of her customers do not seem to like coffee, but they keep buying it." According to her, "some regulars order coffee all the time, but never finish it." According to a government survey, 10,000 trained baristas are needed to meet the growing demand for the brew. The problem is not a shortage of people, but a shortage of skills. Many potential employees have never made a cup of coffee, and a few have never had one.

Who's claiming credit for the coffee revolution? Starbucks. With 230 Starbucks outlets in operation and plans for thousands more in place, is it is hardly surprising to hear that Howard Schultz said "we turned them into coffee drinkers." Coffee is a status symbol and, though that seems to be the primary factor driving the trend at the moment, it seems likely that once it is established as a part of the culture, it will be a permanent one.

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Filed Under: Trends, Newspapers, Drink Recipes
Tags: asia, brew, china, coffee, far east, starbucks, trend, trends

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Reader comments (Page 2 of 2)

ricky

5-17-2006 @7:46PM ricky said... Starbucks is an awesome company. If you don't have stock my suggestion is you purchase some. You will be glad you did!!!! They will continue to grow.

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Alex

5-17-2006 @7:53PM Alex said... Why doesn't anyone pick on Mc Donald's or other American conglomerates, because there are plenty of them in China as well. I am a huge coffee fanatic I choose Dunkin Donuts coffee over Starbucks but I also go to Starbucks quite often. Like someone already said there are Chinese restaurant in America why not coffee in China? In the end the only ones keeping Starbucks in business in China are the Chinese, if they don't approve they don't need to visit. Just my 2 cents.
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Rachelle

5-17-2006 @7:55PM Rachelle said... Well, I have been working for starbucks for over a year and I love it.I love the coffee because its quality (no lie) Even though Starbucks is an American made company...none of the coffee is "American" Starbucks has farms in Costa Rica, Indonesia, Africa and many other places. They also set up schooling and clinics for farmers and their families. What does it matter where Starbucks goes? Coffee is international and so is chinese food. I would love to go to china and have authentic food and a great cup of coffee!
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23 Comments / 2 Pages

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