Just what it sounds like, Java Juice is a .5 ounce packet of "liquid coffee concentrate," meant to be mixed with water when you can't brew a proper cup. Each packet makes one 10 to 12 ounce cup of joe. Java Juice's site also suggests making a "red eye" by adding a packet of Java Juice to your gas station, sex-in-a-canoe, cup of coffee. Surprisingly, they don't advocate slurping the stuff straight out of the package. It's unsweetened, so that might be kind of intense. Still, I'm sure there are college students somewhere pounding this stuff without a coffee mug in sight. Another suggestion from the manufacturer is to use it as a baking supplement when a recipe calls for a few tablespoons of coffee. Assuming the stuff tastes decent, and you don't normally have fresh coffee on hand, it might not be a bad cooking back-up.[Via Cool Hunting]
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Reader Comments (Page 1 of 1)
5-11-2006 @ 5:28PM
peggy said...
Liquid concentrated coffee actually isn't new at all, and Java Juice isn't the only brand. The liquid coffees are good, really, but in the end, the liquid concentrates are very much like good quality instant coffee in taste. So, if you can carry instant coffee with you in small packets that are less expensive, less heavy, less apt to break open in your pocket/purse/glove compartment/backpack and make a terrible mess, why go for a liquid concentrate? Oh, by the way, I use reconstituted or sometimes even dry instant coffee when I bake. Works just fine. I just don't see a huge advantage in the liquid concentrate. Besides, I really, really, love the organic fresh ground, fresh brewed coffee that we make at home on weekends.
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