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Whole Foods is rolling out new ads to emphasize the low priced items they say they've been selling all along, according to an article in the New York Times. Apparently "whole paycheck" has just been hiding their competitively priced light under a bushel. Prices of certain items will now figure prominently in the new ads. According to the NYT article, Business Day ran some price comparisons between Whole Foods, Trader Joe's, a Manhattan Walgreen's and Food Emporium. Kashi cereal and Philadelphia Cream Cheese were both cheaper at Whole Foods. I've done a few informal price comparisons between my local Whole Foods and Publix supermarket and also found that prices on items like Nature's Path cereals (my beloved Optimum Power Breakfast) and Blue Diamond almond milk are generally cheaper at Whole Foods. The ads will run in New York City for the next 10 weeks.[Image: NYT]
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5-10-2006 @6:18PM Laughingrat said... I too have found that many items are cheaper at Whole Foods. And of course it's the nature of the beast that some items are cheaper at Trader Joe's. And of course, if I don't care about quality at all, I can get generic store brand items at some of the less-conscientious chain stores for very little.
On some organic items, the less-conscientious chains are the same price as Whole Foods, and both are higher than Trader Joe's. One might ask why I go to Whole Foods for those items rather than the LCCs. The answer, of course, is that even when Whole Foods *is* the most expensive, at least some of that is being passed to their workers, who get insurance and something like a living wage. At the LCC, it's all pork that's going straight to the company profits and the CEO. End of story.
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5-10-2006 @7:44PM Stephanie said... I have often found whole foods to be cheaper for things considered "specialty items" at the local Safeway. This includes things like Soy milk and Soy yogurt, but also sometimes staples like whole wheat bread and cheese.
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