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By Tootsie, I am not referring to Dustin Hoffman, but to Tootsie Roll Industries. They make the chewy, chocolate Tootsie rolls that have been popular for over a century. Earlier this year they released mini Chocolate Covered Tootsie Rolls, which are a surprisingly good snack, and they are planning even more new items. The headliner is scheduled to be a sugar-free version of the Tootsie roll, but other new candies to be released this year will include:
- A new, limited-edition caramel-flavored Tootsie Pop. Caramel and chocolate? Sign me up!
- Movie Time, a large bag containing several of the company's candies. I like the idea of a candy assortment, which most movie theaters don't offer
- A fruit flavored candy shaped like Lego building blocks. This will probably be a rebranding of Concord's Candy Blox, since the company is now owned by Tootsie.
- Sugar Mamas, a caramel-flavored extension of the Sugar Babies and Sugar Daddies brands. Since Cybele has already found some, it looks like these will soon be more widely available
- Junior Mints in holiday colors, both inside and outside. These colorful candies won't hit the shelves until the end of the year.
The signature candy, the Tootsie Roll, has been essentially unchanged since its introduction to the market. Though they are a widely enjoyed candy, they don't have the same appeal as some chocolate bars. In other words, people like them, but don't necessarily go out and buy them. With the introduction of new and limited edition candies, Tootsie is trying to spark a new interest in their brand.
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5-07-2006 @5:15PM Martha Fischer said... Sugar Mamas existed when I was a kid, they were smaller Sugar Daddies, dipped in chocolate. What the hell happened to them between then and now?
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5-07-2006 @5:27PM catherine a curtin said... we love tootsie roll candy's great to eat on the go...and at the movies....wrappers can be pink for easter...red and green christmas....what ever you make it is good...iam a kid again...as i bought these in the 40's and 50's....keep up the good work...make nice gift baskets for hospitals gift shop. etc etc...
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5-08-2006 @4:41PM cybele said... Martha - way back when Sugar Mamas were chocolate dipped Daddies they were made by Nabisco. Actually, I'm not certain it was real chocolate they were coated with.
Nabisco sold the Sugar family to Tootsie a few years back and they've been revamping the line. The closest you can get to the real Sugar Mama now is the limited edition Chocolate Covered Sugar Babies.
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5-09-2006 @2:25PM Runner said... The caramel Tootsie pop isn't new, either! It must be a re-release. I was so disappointed when I couldn't find them anymore. Now we just have to get back the original giant SweeTarts (i.e., non-chewy).
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