By Tootsie, I am not referring to Dustin Hoffman, but to Tootsie Roll Industries. They make the chewy, chocolate Tootsie rolls that have been popular for over a century. Earlier this year they released mini Chocolate Covered Tootsie Rolls, which are a surprisingly good snack, and they are planning even more new items. The headliner is scheduled to be a sugar-free version of the Tootsie roll, but other new candies to be released this year will include:
- A new, limited-edition caramel-flavored Tootsie Pop. Caramel and chocolate? Sign me up!
- Movie Time, a large bag containing several of the company's candies. I like the idea of a candy assortment, which most movie theaters don't offer
- A fruit flavored candy shaped like Lego building blocks. This will probably be a rebranding of Concord's Candy Blox, since the company is now owned by Tootsie.
- Sugar Mamas, a caramel-flavored extension of the Sugar Babies and Sugar Daddies brands. Since Cybele has already found some, it looks like these will soon be more widely available
- Junior Mints in holiday colors, both inside and outside. These colorful candies won't hit the shelves until the end of the year.
The signature candy, the Tootsie Roll, has been essentially unchanged since its introduction to the market. Though they are a widely enjoyed candy, they don't have the same appeal as some chocolate bars. In other words, people like them, but don't necessarily go out and buy them. With the introduction of new and limited edition candies, Tootsie is trying to spark a new interest in their brand.
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