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UK junk food ads will not be banned

The UK's consumer watch group Which? has printed a report that states that almost four out of five British parents think adverts for unhealthy foods shouldn't be shown when children are most likely to be watching television.

But the TV advertising regulator Ofcom has said that it will not be banning junk food advertisements at kids prime-time viewing hours. They will however be implementing rules to ban junk food ads during children's programs or at least those which particularly appeal to children aged nine or below. But this is not sufficient according to Which? who think many children watch television in the evening and don't just view programs that are specifically targeted towards their age group. Their study revealed night-time television viewing for children included soap operas such as Coronation Street and Emmerdale.

Which? have set up a petition to lobby OfCom.

 

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Filed Under: Business, Television/Film, Trends
Tags: ban adverts, BanAdverts, british isles, childrens food, ChildrensFood, food and drink, FoodAndDrink, ofcom, tv advertising, TvAdvertising, unhealthy foods, UnhealthyFoods, which

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Reader comments (Page 1 of 1)

Sir Not Appearing in this Blog

5-01-2006 @12:16AM Sir Not Appearing in this Blog said... First they came for the cigarette companies. Then it was booze. Now it's food. What's next? Stand up for free speech, Britain. Free speech means everyone has the right to say what he wants, no matter how unpopular it may be. Commercial speech may indeed need to be subject to certain restraints, but silencing the purveyors of snack foods is a step too far.

Fear those who claim to act for your good, and especially those who claim they're doing it for the children.
Reply

Eric

5-01-2006 @12:52AM Eric said... Me, I fear people who raise kids and say they can't keep their kids from eating junk food without the goverment's help. They're going to raise some less-than-sterling kids...
Reply

Sir Not Appearing in this Blog

5-01-2006 @3:06AM Sir Not Appearing in this Blog said... How about you raise your kids, and let other people raise theirs? Hm? Or are you saying you'd welcome other people barging in and telling you how you should do it?
Reply

3 Comments / 1 Pages

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