Sales of long pasta like spaghetti and linguini are down at Tesco, the UK's top grocery chain. The decline in
popularity comes from young diners opting for shorter pasta because they can't eat the long strands without getting
sauce all over themselves, Tesco says. Not surprisingly, demand for short pasta like penne and has gone up.
"Unfortunately some younger British diners appear to lack the same culinary skills that their parents have which
is why we've had to tailor our new range accordingly," a Tesco spokesperson told Food Business
Review.Young diners can't eat spaghetti, says Tesco
Sales of long pasta like spaghetti and linguini are down at Tesco, the UK's top grocery chain. The decline in
popularity comes from young diners opting for shorter pasta because they can't eat the long strands without getting
sauce all over themselves, Tesco says. Not surprisingly, demand for short pasta like penne and has gone up.
"Unfortunately some younger British diners appear to lack the same culinary skills that their parents have which
is why we've had to tailor our new range accordingly," a Tesco spokesperson told Food Business
Review.Comments [8]
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Reader Comments (Page 1 of 1)
5We used to just cut the longer pasta up for our kids once they were pass the finger food stage.
Have we become so time obessed that this is too inconvenient for parents?
Perhaps the decline in spaghetti sales has more to do with the growing knowledge of what kind of sauce goes with what kind of pasta and Britons are choosing shapes that better go with those type of sauces.
6heh, very good idea to make shorter pasta, thanks for idea breaking it to half size :-)
[4] cb - btw. when we are talking about spaghetti all over myself (it's my case too :-)), you don't need black shirt, just buy black spaghetti :-) I have seen it in Tesco for 4USD (racio food dept.), normal spaghetti is here for 0.3-1USD so it's "little" more expensive and it looks very strange black spaghetti
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