A younger exposure
to wine is likely to foster an increase in appreciation of the beverage, so consumers will be looking not only for more
wines, but for better wines. The problem is that you have to start somewhere and it can be difficult to know what you're
getting by looking at the bottle. One strategy is to only take recommendations from friends and gradually branch
out from there. Another is to extensively research each wine before you buy it, consulting the experts and the
internet. If you are at the store and want to buy a bottle at that moment, however, you might face an impressive
selection without a clue as to what to buy. Which bottle will you reach for?
An article in the New York Times Magazine reported that the sales of a specific sort of wine have reached over $600 million annually. It’s not burgundy, chardonnay or merlot - not specifically, anyway - that’s selling, but it just might be the wine that you reach for when confronted with too many same-looking options: wines with animals on their labels.
It might seem like a label design would be an unreliable way to select a wine, but a great logo can help cement a good reputation in the mind of the buyer. And things besides wine are selected on their looks every day: book covers, clothing and potential dates. Why should wines stick to plain labels with scripted fonts when a bold design will jump out and grab a consumer's attention? My only question is why an animal label might attract a buyer more than a flashy, non-animal label, all other things being equal.
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