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Hershey's is doing a pretty massive campaign
for its new Take 5 candy bar. I've seen advertisements
for it in magazines, on billboards and all over the Internet. I didn't know that a candy bar needed so much
marketing.
I guess it works because I bought one. They call it the "greatest candy bar ever."
The candy comes in two pieces in the package, which is actually a nice way to eat half now and save half for later if you're "dieting" a little but like me. Of course, "later" is only five minutes, but who's keeping track here?!
The base is a windowpane pretzel on top of which is layered peanut butter, caramel, and peanuts. The entire thing tasted alright, but it felt like there was way too much going on in one candy bar. I like chocolate-covered pretzels. I also like caramel-filled chocolates like Rolo. I can even handle a Snickers bar. But where there's an entire concession stand in there, it's just too much.
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4-28-2006 @9:00AM tr said... take 5 is great because it has all the components i love: chocolate, pretzels, caramel, peanuts, peanut butter...i remember the first time i saw it, and was like "wait...what? how the hell do they fit all that in a candy bar?" of course, i had to have it on the spot!
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4-28-2006 @10:28AM .t. said... excuse me? the take 5 is the most AWESOME candy experience I've had in, geez, at least the last year. it's also similar to a certain ice cream from vermont which contains, among other things, chocolate-covered peanut butter-filled pretzels. in ice cream. ADD? A-D-Delicious. sorry, it's way to early for me to attempt coherency.
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4-28-2006 @1:44PM Liz said... I thought this bar had been out in the States for a while but we only got it in Canada (as Max 5 in Quebec) last year. I tried it and was disappointed. I like all the individual ingredients but maybe taken together they just don't work for me.
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4-28-2006 @4:26PM cybele said... No Liz, you're not dreaming. It was released in the states in late '04 (but test marketed before that).
I love the bar - it's the perfect "combination" bar with the pretzel doing a good job keeping the whole thing from getting too heavy and sweet. I like the mix of textures, salt, sweet, chewy and creamy. I can't handle a whole Snickers bar, I prefer the miniatures.
The sad thing is that I can't stand the new ad campaign for the candy bar, I hope it doesn't tank it.
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4-28-2006 @4:28PM LeDiva said... Absolutely in agreement with the other commenters that this candy bar is amazing.
The best part is that the peanut butter Take 5 is ever BETTER. I didn't think it possible, but it's absolutely true.
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5-01-2006 @9:20PM Joe D. said... Sarah,
I gotta side with all the other commenters, I think it's a great bar! Though I will say that the peanut butter and white chocolate versions just don't do it for me. Oh, in the overmarketing department, Hershey's is now selling them in 3 for 99 cents and has even labelled the package accordingly.
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