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Australian ban 'does not go far enough'


Following yesterday's story that plans are afoot to ban toys as a food promotion and celebrity endorsements the Sydney Morning Herald reports that campaigners are still not happy.

Activities are pressing for a total ban on junk food advertising and say that industry is 'playing around the edges'.

A spokesman a national pressure group (Parent's Jury) with more than 1000 members, said: "It's a positive move but it is not going to alleviate the concerns of parents. We believe that the only effective intervention in reducing childhood obesity levels is a total ban on advertising to children on television".

So the debate continues. I don't have any kids so maybe these concerns are more relevant today (I don't watch children's TV to see the ads or eat breakfast cereals aimed at children) but are there not wider considerations rather than a ban such as encouraging more exercise and nutrition education?

 

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