Australia looking to ban toys from kids' meals

by Andrew Barrow, Posted Apr 25th 2006 @ 6:57PM

A new marketing code is being created in Australia. It may go as far as banning celebrity spokespeople and removing toys from kids' meals. This would make Australia the first western country to impose such measures.

The code is a response to a growing obesity problem among children that has been linked to surgery and fatty foods. According to this press release animated characters - like that tiger that use to (or maybe still does) advertise that overly sweet breakfast cereal and that annoying monkey for coco-pops that we have in the UK - will be banned as would the inclusion of promotional toys. I remember as a kid being very excited collecting cut out characters from the back of Golden Nuggets, a breakfast cereal I don't think you can get anymore. Oh happy days.

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Filed Under: Trends
Tags: australia, australia food, AustraliaFood, breakfast cereals, BreakfastCereals, child obesity, ChildObesity, childrens food, ChildrensFood, fatty foods, FattyFoods, food and drink, FoodAndDrink

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Reader comments (Page 1 of 1)

4-26-2006 @12:58AM Robyn said... That is awesome! It's amzing how crappy those toys are anyway. It makes me sad that I wanted them so bad when i was a kid. (okay so i occasionally still want them...)
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