The Sun-Maid raisin girl is going digital. She is one of
the most recognizable brand faces there is, having been almost unchanged since 1916, with only small updates made every
year. The real-life Sun Maid maid was Lorainne Collette, who was discovered in Fresno, California, drying her
long hair under a red bonnet. The wholesome, natural image of the Sun-Maid raisin girl went well with the company's
message that their raisins are all natural, made with just "grapes and sunshine." But the maid is getting her
biggest makeover ever this year: she's going digital.
The modern girl still has the same long hair and red bonnet, but now she does yoga on the Sun-Maid website in addition to promoting her grapes. She is younger and curvier than before. There is talk of giving her a name.
Like some people, including ad executives interviewed by the SF Chronicle, I think that the digital girl is a little creepy, though growers are apparently meeting her with enthusiasm. If she looked a little less computer-generated and a little more natural, she might fit with the “as nature intended” image of the brand a bit better, but if Sun-Made’s goal is to modernize, they’re probably on the right track
[Images SF Gate]
Second Helping of Slashfood - June 19
Competitive-Eating Contest to Pit Humans Against Elephants
The Backyard Boom - The Hungry Bride
Reader Comments (Page 1 of 1)
4-24-2006 @ 3:25PM
B said...
Nice melons for a raisin-girl.
Reply
4-24-2006 @ 3:26PM
Lab said...
This girl is very nice example of how company's symbol could evolve during the century to remain attractive for people.
Reply
4-24-2006 @ 3:44PM
nika said...
she moves like jimmy neutron
Reply
4-24-2006 @ 3:55PM
Nicole Weston said...
Yes! She does look a lot like Jimmy Neutron. Even creepier...
Reply
4-24-2006 @ 4:03PM
Occupa said...
Does photo of the real girl stay in our time? Interesting to compare it with her picture :)
Reply
4-24-2006 @ 4:53PM
Whin said...
...And who does yoga on the beach in a red bonnet?
Reply
4-25-2006 @ 3:01PM
Angela said...
'Younger and curvier'? ... younger and skinnier I would say. What a shame we all have to be sucked in to this gotta-be-thinner thing.
Reply