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The Sun-Maid raisin girl is going digital. She is one of the most recognizable brand faces there is, having been almost unchanged since 1916, with only small updates made every year. The real-life Sun Maid maid was Lorainne Collette, who was discovered in Fresno, California, drying her long hair under a red bonnet. The wholesome, natural image of the Sun-Maid raisin girl went well with the company's message that their raisins are all natural, made with just "grapes and sunshine." But the maid is getting her biggest makeover ever this year: she's going digital.
The modern girl still has the same long hair and red bonnet, but now she does yoga on the Sun-Maid website in addition to promoting her grapes. She is younger and curvier than before. There is talk of giving her a name.
Like some people, including ad executives interviewed by the SF Chronicle, I think that the digital girl is a little creepy, though growers are apparently meeting her with enthusiasm. If she looked a little less computer-generated and a little more natural, she might fit with the "as nature intended" image of the brand a bit better, but if Sun-Made's goal is to modernize, they're probably on the right track
[Images SF Gate]
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4-24-2006 @3:25PM B said... Nice melons for a raisin-girl.
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4-24-2006 @3:26PM Lab said... This girl is very nice example of how company's symbol could evolve during the century to remain attractive for people.
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4-24-2006 @3:44PM nika said... she moves like jimmy neutron
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4-24-2006 @3:55PM Nicole Weston said... Yes! She does look a lot like Jimmy Neutron. Even creepier...
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4-24-2006 @4:03PM Occupa said... Does photo of the real girl stay in our time? Interesting to compare it with her picture :)
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4-24-2006 @4:53PM Whin said... ...And who does yoga on the beach in a red bonnet?
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4-25-2006 @3:01PM Angela said... 'Younger and curvier'? ... younger and skinnier I would say. What a shame we all have to be sucked in to this gotta-be-thinner thing.
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