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This summer, Oreos are changing their classic,
round shape for six weeks. The new Oreos, called Dunkers, will be oblong, stretched out to enable easier dunking.
Apparently, the most popular way to eat Oreos is to dunk them in milk, but most of their advertising has focused
on the "twist" and "lick" aspects of their "Twist, Lick and Dunk" theme. Additionally,
instead of having the "Oreo" logo printed on the cookies, they will feature new slogans, like "Dunk
Me," "Milk's Favorite Cookie" and lines that indicate suggested levels of dunking. The
campaign's success, when it is launched in June, will determine whether the classic cookies will make their
shape-shifting permanent.
AdJab doesn't like the idea of the shape change because they're not big fans of the dunking concept. I could go either way as far as dunking is concerned, but I suspect that the "twist" part of the Oreo-eating process will be made much more difficult by having an oblong cookie. As the twist is my favorite part of eating Oreos, I think I'll be in favor of sticking to the traditional shape.
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4-23-2006 @10:00AM Glo said... it doesn't matter if they change thier shapes as there isn't enough filling in the cookies now to do a proper twist and dunk!
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4-23-2006 @10:08AM Hawk said... Actually, an oblong cookie will be easier to twist apart! Think about it...
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4-23-2006 @10:33AM purplehypnofrk said... Who cares about the twist? I never heard of anything so silly. An oreo is nothing unless dunked.
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4-23-2006 @12:17PM shortone said... Let's not be so negative purplehypnofrk!!! LOL. I find Oreos sublime dunked or undunked.
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4-23-2006 @1:37PM Dr. Electro said... I had to give up eating Oreos when diagnosed with diabetes. However, I am tempted to get a package of the new shape just for the novelty of the different shape. In the end what matters most is keeping the original taste.
Dr. "no more Oreos" Electro
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4-23-2006 @1:48PM yobon said... Here's something to burst your dunkin' bubble.......take a moment and read the amount of fats in an oreo ( unhealthy ones too).
Maybe they should worry less about the shape of the cookie and more about the shape that the dunkers will be in if they eat those nasty black and whites!!
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4-23-2006 @1:51PM yobon said... Here's something to consider....have you ever READ the nutritional info on Oreos? They have more fat than is healthy ( bad ones too).
Maybe they should be worrying less about the shape of the cookie and more about the shape that the consumers will be in after eating this little "treats".
Time to clean up our favorite treat and make them healthier.
You know you can't eat just ONE!
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4-23-2006 @1:53PM Double Stuffed Me said... When will they come out with Double Stuffed Uh-Oh Oreo?
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4-24-2006 @9:47AM Nabicso Guy said... Here's a little known fact: Wal-mart made nabisco change the oreo recipe by using cheaper chocolate flavoring. Instead of converting a single line to service wal-mart, they changed the recipe worldwide.
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