Cereal-flavored milks

by Nicole Weston, Posted Apr 22nd 2006 @ 7:59AM

If you love the flavor of cereal, but hate the way that it gets mushy in milk, General Mills is introducing the perfect product for you: cereal-flavored milk. The company has just signed a 5-year licensing agreement to turn some of its most popular breakfast cereals into low-fat milks. The cereal flavors will include Trix, Lucky Charms and Wheaties and the milk will be sold in single-serving containers.

I gather that these products are meant to be consumed as a stand-alone product, not with actual cereal. They will be released around the end of the summer, in time for the back-to-school season. Frankly, I can't see the appeal. The leftover milk from the bottom of a bowl of Lucky Charms? Thanks, but no thanks.

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Filed Under: Food Oddities, Ingredients, New Products
Tags: breakfast, cereal, cereals, dairy, drink, flavored milk, flavors, general mills, low fat milk, lucky charms, milk, milks, new products, oddities, trix, wheaties

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Reader comments (Page 1 of 1)

4-22-2006 @1:15PM tr said... are you telling me you don't drink the milk leftover from a bowl of cereal? that's the best part! i mean, why else would they make cereal bowls with built in straws? (http://www.onestepahead.com/product/85204/313780/117.html) maybe it's just me, but i think that not drinking the milk in your cereal is just kinda weird.

for years, i've been telling people that someone should come out with "frosted flakes milk", milk that tastes like what you get after you have a bowl of frosted flakes. that's some good stuff. lucky charms is a good one, too. don't know about wheaties, though. wheaties aren't that great to begin with.
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