The popular "un-cola," 7-Up, is now one hundred percent natural. Cadbury
Schweppes put the beverage through a slight reformulation to remove an artificial preservative in the drink. A
spokesperson for the company said that they expect sales to increase once the ad campaign publicizing the change kicks
off next month, as consumers are more interested than ever in healthy products. The TV spots will show cans of 7-Up as
fruits and vegetables, being picked from trees or dug from the ground, but the company will not claim that the drink
has any specific health benefits.
[Image USA Today]
4-21-2006 @12:14PM DanGarion said... I'm sure it's still going to have HFCS, and as long as it has that, it's NOT natural. I want REAL sugar.
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4-21-2006 @1:12PM Sir Not Appearing in this Blog said... Well now I don't know about that. HFCS couldn't be called corn syrup if it came from a lab rather than a corn field. So they can use it and still claim to be "natural". It would be slightly more expensive for them to use sugar, but if they did I'd start buying it.
Meanwhile I need to get to the grocery store tonight and buy as much kosher Coke as I can get my mitts on before it all disappears. Made with sugar, it's a blast from the past!
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4-21-2006 @8:49PM extramsg said... What is this obsession with natural?
arthritis = natural
ibuprofen = man made
the plague = natural
antibiotics = man made
What's the difference from an additive being developed in a lab and the process of cheese making besides scale? They're both a great bit of chemistry.
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4-23-2006 @9:14PM Eric said... The USDA's definition of "natural" is as follows:
"A product containing no artificial ingredient or added color and is only minimally processed (a process which does not fundamentally alter the raw product) may be labeled natural. The label must explain the use of the term natural (such as - no added colorings or artificial ingredients; minimally processed.)"
HFCS is extensively processed and does, in fact, does fundamentally alter the raw product (corn starch) used to make HFCS. The process involves changing the corn starch to glucose, and then changing the glucose to fructose. These changes cannot be made unless three separate enzymes are added to the process at three seperate points. Then, "there are two more steps involved...
Thanks to Accidental Hedonist
http://www.accidentalhedonist.com/index.php/2006/04/21/7_up_au_naturel_hardly
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5-15-2006 @2:25AM Reverend Flash said... I've always felt the same way about how people automatically think that something 'real' is better than something artificial. When Nutrasweet first came out, the sugar industry started running ads asking people, "Don't you want your sweetner to be REAL?" I don't know, sugar industry; do I want a gun pointed at me to have real bullets, or a capsule someone dropped in my drink to be real poison?
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6-07-2006 @4:54AM JC said... ----------------------
arthritis = natural
ibuprofen = man made
----------------------
Ultimately, we only have one pool to draw from: Mother Nature. So I guess there's really nothing "unnatural" under the sun. But I do take your point, though as an arthritis sufferer myself, I find it hard to accept the condition as "natural".
I prefer to think of good health as the natural condition, which of course, if we were all fortunate enough to have it, would negate the need for "unnatural" drugs such as ibuprofen :-)
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