Coca-Cola isn't the only one
pursuing brand extension by capitalizing on the U.S. coffee craze. I grabbed a 17-stick pack of Wrigley's
Doublemint Kona Creme at my local convenience store the other day. The only good thing about this new coffee-flavored
gum from Wrigley's is that they omitted the Doublemint part and kept the flavor to Kona Creme. And just what does Kona Creme taste like? Imagine a cup of light and sweet from a coffee truck, sans caffeine. As a staunch enemy of decaf, I'd much rather restrict my coffee candy intake to such high-test java candies as Pocket Coffee.
I can't possibly imagine what the product development gang at Wrigley could have been thinking, especially since most folks use gum to eliminate coffee breath as opposed to getting it. Did they want to tap into the underserved market for brown chewing gum?
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Reader Comments (Page 1 of 1)
4-17-2006 @ 11:40PM
chi-chi zhang said...
perhaps they've seen the rise in popularity of coffee gum chewing crowds in Asia - I wonder who their market is for this. =)
Reply
4-18-2006 @ 6:50AM
Boutros said...
My thoughts precisely when I saw it last week. I mean, ew, who wants stale coffee gum breath?!
Reply
4-18-2006 @ 10:22AM
Jessica said...
mmmmmm.... i'm a coffee addict and a gum addict.
is it sugar-free?
Reply
4-18-2006 @ 11:35AM
Finished.Law.School said...
After reading about this I threw up in my mouth a slight bit...
Reply
4-23-2006 @ 12:52PM
allison said...
I found this in denver a few days ago and have become completely obsessed. I need this gum in cases.
Reply
4-25-2006 @ 6:01PM
Jon said...
Like, woah! This gum is the best!
Reply
4-26-2006 @ 2:41PM
Walt said...
I am a coffee addict. I would love to get some of this gum! Please tell me where I might get some!!! Thanks.!!!
Reply
4-27-2006 @ 12:26AM
Nina said...
Wow this gum is actually the worst gum I have chewed. For some reason I bought it a couple of weeks ago bc I saw it in the store. And it really is terrible. I hope whoever it was who decided to make this gets punched in the face or something. I will never look at coffee the same again.
Reply
4-27-2006 @ 10:31PM
Lynn said...
This gum is fantasic! Kona Creme and a cup of coffee eases, or perhaps, feeds my coffee/caffeine addiction. I am totally addicted!!
Reply
4-29-2006 @ 2:39AM
Tim said...
i got a pack its not my favoite but its not horrible
Reply
4-30-2006 @ 9:14PM
Dee said...
Holy cow, it's delicious!
Reply
5-09-2006 @ 5:35PM
Linda Schaefer said...
A friend of mine gave me a piece of gum the other day and said try this. it is coffee flavored and she knows I like my coffee. I went crazy over the smell and then the taste was awesome. Well, I went looking all over for it and she found the last 4 packs at a 7-11 store. Can you tell me where I can find it in my area or if I can buy it from this site.
Reply