P'EatZZa sandwich

by Nicole Weston, Posted Apr 16th 2006 @ 7:11PM

7-Eleven stores are releasing a new sandwich this week - the P'EatZZa sandwich. This crazy hybrid is a cross between pizza and a deli sandwich. The sandwiches, which come in two flavors with a third to be released in May, are flat breads stuffed with deli meats and other fillings and topped with a combination of baked-in pizza sauce and cheese. They are served as pie wedges that can be eaten with a fork and knife or by hand, but the driving force behind the concept is that is is pizza (with extra meats) that is not meant to be served hot. No need for heat means that customers can be in and out quicker and the sandwiches are easier to store. The flavors are turkey and pepperoni on pepperoni flat-bread with parmesan ranch spread and romaine lettuce; and ham and salami on a cheddar flat-bread with red and yellow peppers, oil and vinegar dressing and romaine lettuce. They are $3.69 each.

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Filed Under: Food Oddities, Stores & Shopping, New Products
Tags: 7-11, america, convenience stores, deli, deli meat, fast food, flat bread, flatbread, hybrid, lunch, meat, new product, oddities, p'eatzza sandwich, pizza, sandwich, stores-and-shopping

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Reader comments (Page 1 of 1)

4-16-2006 @7:27PM Razib Ahmed said... Nice marketing trick. Many peopple will surely give it a try. If 7-Eleven stores can offer good quality and taste then the P'EatZZa sandwich will soon become a mainstream food. The price seems to be ok.
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4-16-2006 @8:20PM Dmnkly said... Is that a sandwich name or a strong password?
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4-16-2006 @8:56PM Robyn said... looks pretty good. i'm sure the actual non-promotional photo version will look much worse.
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4-16-2006 @9:59PM Kelley Ritchey said... Ahh, this innovation has been too long in coming.
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4-16-2006 @10:35PM jmchez said... These godawful things were the main atraction in the last episode of the apprentice. The losing team blew it when the project manager refused to listen to reason and insisted on selling them at a whopping $7.99! Needless to say the other team beat them on volume.
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4-17-2006 @2:29AM *hoolie* said... Hmmm, needs a few numeric characters.
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4-17-2006 @2:48PM extramsg said... I think it's the kind of monstrosity that gives us Americans a bad name. I think it could be sold at Taco Town. Using pizza slices for bread on a sandwich is kind of a fun, over-the-top idea. But then putting something incongruous like turkey in the middle? Huh?
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4-30-2006 @9:38AM Evelyn said... As a store manager of 7-Eleven, the P'eatzza launch has been fun. We are greatly looking forward to the launch of the third sandwich! My team plans to once again be number ONE in P'eatzza sales (Florida) - if in the Clearwater area - come to our 7-Eleven and watch the professionals :-)

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