7-Eleven stores are releasing a new sandwich this week
- the P'EatZZa sandwich. This crazy hybrid is a cross between pizza and a deli sandwich. The sandwiches, which come in
two flavors with a third to be released in May, are flat breads stuffed with deli meats and other fillings and topped
with a combination of baked-in pizza sauce and cheese. They are served as pie wedges that can be eaten with a fork and
knife or by hand, but the driving force behind the concept is that is is pizza (with extra meats) that is not meant to
be served hot. No need for heat means that customers can be in and out quicker and the sandwiches are easier to store.
The flavors are turkey and pepperoni on pepperoni flat-bread with parmesan ranch spread and romaine lettuce; and ham
and salami on a cheddar flat-bread with red and yellow peppers, oil and vinegar dressing and romaine lettuce. They are
$3.69 each.P'EatZZa sandwich
7-Eleven stores are releasing a new sandwich this week
- the P'EatZZa sandwich. This crazy hybrid is a cross between pizza and a deli sandwich. The sandwiches, which come in
two flavors with a third to be released in May, are flat breads stuffed with deli meats and other fillings and topped
with a combination of baked-in pizza sauce and cheese. They are served as pie wedges that can be eaten with a fork and
knife or by hand, but the driving force behind the concept is that is is pizza (with extra meats) that is not meant to
be served hot. No need for heat means that customers can be in and out quicker and the sandwiches are easier to store.
The flavors are turkey and pepperoni on pepperoni flat-bread with parmesan ranch spread and romaine lettuce; and ham
and salami on a cheddar flat-bread with red and yellow peppers, oil and vinegar dressing and romaine lettuce. They are
$3.69 each.Comments [8]
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Reader Comments (Page 1 of 1)
14-16-2006 @ 7:27PM
Razib Ahmed said...
Nice marketing trick. Many peopple will surely give it a try. If 7-Eleven stores can offer good quality and taste then the P'EatZZa sandwich will soon become a mainstream food. The price seems to be ok.
5These godawful things were the main atraction in the last episode of the apprentice. The losing team blew it when the project manager refused to listen to reason and insisted on selling them at a whopping $7.99! Needless to say the other team beat them on volume.
7I think it's the kind of monstrosity that gives us Americans a bad name. I think it could be sold at Taco Town. Using pizza slices for bread on a sandwich is kind of a fun, over-the-top idea. But then putting something incongruous like turkey in the middle? Huh?
8As a store manager of 7-Eleven, the P'eatzza launch has been fun. We are greatly looking forward to the launch of the third sandwich! My team plans to once again be number ONE in P'eatzza sales (Florida) - if in the Clearwater area - come to our 7-Eleven and watch the professionals :-)
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