Cargill, Inc.,
the US's second largest meat processor, has done some research on consumer knowledge of beef. As it turns out, people
don't know a lot about it. To remedy
the problem, as well as hoping to boost sales, the company has launched a program to educate meat buyers on meat,
including the differences between things like chuck roast and tri-tip and how to cook them properly. The target
age group is people between 25 and 45 who may not have grown up in a family that cooked a lot in the home, so they have
limited experience with meats.
BeefQuiz.com is a site launched by the company to help consumers learn about meat. As an incentive, people who do well will get a coupon for up to $1.50 off Sterling Silver beef, a Cargill brand. There is also a beef buying guide on their website, though you can check out our list of the leanest beef cuts if that is more your style. Consumer-friendly labeling is another one of their strategies, adding cooking tips and recipes right onto the packaging.
From a consumer standpoint, the campaign will help people to eat better. If you have no idea what a skirt steak is but know that you can make hamburgers from ground beef, you might never get around to trying the skirt steak. Knowledge gives consumers more options and, in this case, might help eliminate a beef with beef.
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