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NCBA gives the sundae a meaty makeover

Kinda odd to top a chocolate sundae with a cherry tomato isn't it?  Allow me to explain. What you're looking at is not a soda fountain creation. It's the latest entry in the National Cattlemen's Beef Association's Beeflexible campaign: the Steak Sundae. The Philly "Mignon" is among the other Beeflexible ads that have run in the food service trade magazines.

A sundae composed of cubed steak, layered with mashed potatoes and gravy, topped with a dash of Pop Rocks is waaay beyond flexible. That's because it's designed to appeal to kids. That's all well and good by  me, but I'd sooner encourage a child to eat beef by offering them a forkful of steak tartare.

[photo: AgWired]

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Filed Under: Hacking Food, Food Oddities, Ingredients
Tags: america, beef, Beeflexible, candy, dessert, dinner, hacking food, lunch, oddities, Pop Rocks, PopRocks, Steak Sundae, SteakSundae

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Reader comments (Page 5 of 6)

lisa

5-25-2006 @4:05PM lisa said... so what's so bad about having sundae of meat and potatoes, got myself 4 teenage boys and a husband that would just devour this. ok the pop rocks sound a bit weird but i assume they are just for color. parsley would server the same purpose. if you do not like it in a glass think of putting it in a bowl. kind of like you might do for stew or chili.
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Ericka

5-25-2006 @5:02PM Ericka said... It is actually a good idea. My kids would eat it. But they shouldve topped it with sour cream and finely cut green onions and tiny red bell peppers and topped with a cherry tomatoe instead of pop rocks. I mean come on...pop rocks? What were they thinking!
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Gail

5-25-2006 @5:12PM Gail said... Ummmmmmmmmm . . . bring on the taters n' gravy!!!

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Anne

5-25-2006 @5:22PM Anne said... It is an interesting concept for children to get them to eat. However, to an adult, it sends the brain into a tizzy. Very clever and also yucky.
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harry

5-25-2006 @5:32PM harry said... there is a God!!!!!
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paul

5-25-2006 @5:47PM paul said... just thinking "gaggggg" about it "gagggg" is bad enough "grrrrrrrr" nasty stuff there "raaaaaaaaalllph"
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g

5-25-2006 @6:16PM g said... substitute fried okra for the pop rocks and you're onto something. i'll take my sundae medium rare.
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Bud

5-25-2006 @6:17PM Bud said... Is food preporation moving forward or bad to the ice age? This is food is outragious. Presenting this to a child or anyone for that matter is cruel. Why don't you throw it in the blender and create chocolate ice cream. Dream on meat eaters!!!
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moke

5-25-2006 @6:20PM moke said... very interesting and attractive but seems impractical to eat with a fork and knife. i've seen a recipe that used two meatloafs as layer cakes with mashed potatos as icing. garnish with swirls and cherry tomatos and colored bell peppers.
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Bud

5-25-2006 @6:21PM Bud said... Is food preporation moving forward or back to the ice age? This is
food is outragious. Presenting this to a child or anyone for that
matter is cruel. Why don't you throw it in the blender and create
chocolate ice cream. Dream on meat eaters!!!
Reply

BustinBear

5-25-2006 @6:28PM BustinBear said... Wait a minute. KFC is selling this. Mashed potatoes, yellow corn, chicken nuggets, gravy and a three-cheese blend on top instead of the cherry tomato and the PopRocks.
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Pamela

5-25-2006 @6:47PM Pamela said... Why not try something new?! I would try it just to see, and to say I've had one.
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Michelle

5-25-2006 @6:54PM Michelle said... WOW!!! Thats gotta be good! except I really dont like meat all that well, but my lil bro will eat it!!!He'll eat ANYTHING!!!
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gerald griffin

5-25-2006 @7:06PM gerald griffin said... it made me laugh, food can be fun
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Sanford Schimel

5-25-2006 @7:06PM Sanford Schimel said... there's a wonderfully funny book about bad food from the 50's and 60's, illustrated with equally horrible photos. I forget what the book's called, but this concoction looks like it belongs in that book.
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Paul Matson

5-25-2006 @7:16PM Paul Matson said... That sundae does not look good at all it makes my stomack turn the visual is not rite for meat and potatoes
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Mags

5-25-2006 @7:32PM Mags said... I don't think its any different than say a rice bowl, or KFC's new Mashed Potato layer bowl....it really is simply just a different plating method. Steak and potatoes is always my preference, even over chocolate so this appeals to me highly. (I lost my sweet tooth after having my kids.)I do agree though, that the pop rocks don't seem to go. I think I'd prefer some bleu cheese crumbles instead.

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Ellie

5-25-2006 @7:38PM Ellie said... Mmm. I love, love, love beef...

This is my kind of sundae!
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Fred

5-25-2006 @7:39PM Fred said... I am 71 and I think it is a wonderful ides. In fact I am going to try it the next time I have steak .
BRAVO
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DJ

5-25-2006 @7:53PM DJ said... Ever eat shephards pie? Beef, layered with mashed potatoes (americanized version) and vegetables? Do you see much of a difference here besides the serving dish? Its good stuff.
Reply

102 Comments / 6 Pages

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