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NCBA gives the sundae a meaty makeover

Kinda odd to top a chocolate sundae with a cherry tomato isn't it?  Allow me to explain. What you're looking at is not a soda fountain creation. It's the latest entry in the National Cattlemen's Beef Association's Beeflexible campaign: the Steak Sundae. The Philly "Mignon" is among the other Beeflexible ads that have run in the food service trade magazines.

A sundae composed of cubed steak, layered with mashed potatoes and gravy, topped with a dash of Pop Rocks is waaay beyond flexible. That's because it's designed to appeal to kids. That's all well and good by  me, but I'd sooner encourage a child to eat beef by offering them a forkful of steak tartare.

[photo: AgWired]

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Filed Under: Hacking Food, Food Oddities, Ingredients
Tags: america, beef, Beeflexible, candy, dessert, dinner, hacking food, lunch, oddities, Pop Rocks, PopRocks, Steak Sundae, SteakSundae

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Reader comments (Page 1 of 6)

Liz

4-12-2006 @10:19AM Liz said... I don't even know where to start. So gross.
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Myron

4-12-2006 @11:03AM Myron said... I think you need to start a new category along the lines of "Cuisine from Hell"

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Christopher M. Lohse

4-12-2006 @11:19AM Christopher M. Lohse said... Delicious! I am a meat and potato lover and I want my son to grow like an all-American man, not a quiche-eater. Bring the philly mignon sundae on!
Reply

tr

4-12-2006 @11:28AM tr said... it all sounded fine, until you said the "Pop Rocks" part. but then i read the article and listened to the sound bite, and no where does it mention Pop Rocks. so, were you just throwing that in there to make your post more interesting, and to accentuate the "gross" factor? i mean, honestly, what is the difference between eating this, and an open face roast beef sandwich? probably 2 things: 1. no bread, just mashed potatoes, and 2. the sandwich is on a plate, and this is in a parfait glass. big deal. if this gets your kids to eat, then fine. at least you didn't have make stuff crazy colors, like a lot of food manufacturers do.

Reply

Robyn

4-12-2006 @12:27PM Robyn said... i had something similar to this at a restaurant called Rose City Diner that used to be in Honolulu. It was a Chili Sundae with sour cream instead of whip cream and... I forget the rest. But yeah, it was fun. Nothing gross, just in a different dish than usual.
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Angela Pitt

4-12-2006 @9:27PM Angela Pitt said... That's one sundae that will stick to your ribs!
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Joe D.

4-12-2006 @9:31PM Joe D. said... tr -- The Pop Rocks come from an add in a food-service mag.I take your point about not having to make the food wierd colors to get kids to eat.
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sara

4-12-2006 @11:49PM sara said... puke blahhh
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tom

4-13-2006 @8:20PM tom said... sounds good, its about time people start making food more interesting. what is so nasty about meat and potatoes,people you probably have ate them all of your life, so whats the big deal!!!
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Lindsay

4-13-2006 @8:29PM Lindsay said... Cool!
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Tina

4-13-2006 @8:33PM Tina said... This meat sundae is wrong! Way too nasty to even think of consuming!
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Starbucks

4-13-2006 @8:35PM Starbucks said... That's nauseating! That will NEVER pass my lips!
Reply

aimee

4-13-2006 @8:35PM aimee said... It actually looks good, except for that Pop Rocks part. Other than that, the combination sounds good, and if you can get kids to eat better by making their dinner look like a sundae, what's wrong with it?
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Dudette on a stick

4-13-2006 @8:44PM Dudette on a stick said... Ok....except for pop rocks....thats just PUSHING the limit here people!!!!!
Reply

laney

4-13-2006 @8:45PM laney said... it's cute!! what's so gross about it? free your mind...
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Unnie

4-13-2006 @8:56PM Unnie said... ....Thats disgusting. Thats just bottom line disgusting. Why don't you just inject fat into your arteries with a needle and save yourself the trouble of chewing?
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Jamie

4-13-2006 @8:58PM Jamie said... I think it looks yummy and will appeal to kids~!!! Magnificent!!!! =)
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Kay

4-13-2006 @8:59PM Kay said... I think it looks pretty good. I'd eat it!
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WickedAsFan

4-13-2006 @9:00PM WickedAsFan said... OMG! That is too unusual and cool! I would just love to give this to my supervisor...she HATES foods that touch!!!
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Carla

4-13-2006 @9:04PM Carla said... Guess you all never saw this... a ham sandwich cake! YUM!
Reply

102 Comments / 6 Pages

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